Tiger Brands – South African trademarks
Updated 8 November 2026
Tiger Brands is one of South Africa's largest food companies and is listed on the JSE. Its brands – including Albany, Jungle, Koo, All Gold, Black Cat, Tastic, Fatti's & Moni's, Crosse & Blackwell and Purity – cover bakery, grains and cereals, culinary products and baby food, sold in South Africa and across Africa.
How Tiger Brands has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.
Download report (PDF)Tiger Brands trademarks in 45 seconds
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tiger-brands-south-african-trademarks/overview-video.html
A portfolio built over time
Tiger Brands filed its first South African trademark in 1917 and has filed 3,471 since; its busiest year was 2000, with 146 new filings. The chart shows its filings per year from 1970.
Trademarks by filing year, up to 2024; applications still pending are not included.
The names behind the portfolio
Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.
| Name | Marks | Filing years |
|---|---|---|
| Tiger Brands | 3,588 | 1917–2025 |
| Tiger Food Industries | 202 | 1921–1997 |
| Tiger Food Brands Interllectual Property | 28 | 1939–1997 |
| Tiger Foods Brands | 2 | 1959–1973 |
Where Tiger Brands expanded its business
Trademark classes show what a business sells. Tiger Brands' portfolio is concentrated in coffee, flour & sweets (class 30), meat, dairy & oils (class 29), beer & soft drinks (class 32). Its most recent moves were into telecoms (2008), medical & beauty care (2002), lighting & appliances (1995).
Tiger Brands trademarks: expansion into trademark classes, 1970–2025
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tiger-brands-south-african-trademarks/class-expansion-video.html
Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.
| Class | Marks | Share | Since |
|---|---|---|---|
| 30 Coffee, flour & sweets | 1,362 | 39.2% | 1918 |
| 29 Meat, dairy & oils | 460 | 13.3% | 1918 |
| 32 Beer & soft drinks | 453 | 13.1% | 1917 |
| 5 Pharmaceuticals | 429 | 12.4% | 1924 |
| 3 Cosmetics & cleaning | 335 | 9.7% | 1932 |
| 31 Fresh produce & pet food | 175 | 5.0% | 1918 |
| 4 Oils & fuels | 37 | 1.1% | 1933 |
| 42 Tech & IT services | 27 | 0.8% | 1976 |
The brands Tiger Brands protects most
The word marks and logo names Tiger Brands has filed most often – the same brand filed in more classes, in more versions or again over the years.
| # | Brand | Trademarks | Classes | Filed |
|---|---|---|---|---|
| 1 | INGRAM'S | 31 | 2 | 1957–2021 |
| 2 | PURITY | 26 | 8 | 1973–2020 |
| 3 | BLACK CAT | 25 | 9 | 1918–2018 |
| 4 | JUNGLE | 25 | 6 | 1926–2023 |
| 5 | OROS | 22 | 15 | 1926–2024 |
| 6 | ALL GOLD | 17 | 6 | 1922–2022 |
| 7 | TIGER BRANDS | 16 | 9 | 2000–2010 |
| 8 | KING KORN | 16 | 7 | 1976–2019 |
| 9 | LEMOS | 15 | 14 | 1950–1968 |
| 10 | JUNGLE OATS | 15 | 6 | 1994–2023 |
| 11 | EAT WELL LIVE WELL | 15 | 5 | 2007–2024 |
| 12 | BEACON | 14 | 8 | 1968–2019 |
| 13 | BUYSMART | 14 | 7 | 2009–2012 |
| 14 | ALBANY | 14 | 6 | 1989–1999 |
| 15 | HOME HEROES | 14 | 5 | 2021–2022 |
Logos filed most often (since 2020)
Tiger Brands' logos
The 75 different logos Tiger Brands has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.
How quickly its trademarks are registered
Over the last five years, Tiger Brands' marks took a median of 2.4 years from filing to registration, faster than the market's 2.7 years. Most of that time is examination: 1.3 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance. In 2026 the median jumped to 5.3 years: older applications – many filed years earlier – were finally accepted and registered, as the registry worked through its examination backlog.
Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.
Who files the most in Tiger Brands' classes
Ranked by number of trademarks filed in Tiger Brands' main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Tiger Brands' market position, not who is most like it.
In the last five years, Tiger Brands was #3 of 1,368 filers in class 30 (coffee, flour & sweets), with 66 of 3,209 trademarks; #10 of 919 filers in class 29 (meat, dairy & oils), with 17 of 2,013 trademarks; #3 of 905 filers in class 32 (beer & soft drinks), with 28 of 1,804 trademarks.
Tiger Brands' share of all trademarks filed in each of its main classes, per filing year.
Top trademark filers in class 30 (coffee, flour & sweets), South Africa 1975–2024: Tiger Brands
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tiger-brands-south-african-trademarks/class-30-race-video.html
Main competitors – the companies most like Tiger Brands
Ranked by how similar their whole trademark portfolio is to Tiger Brands' – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.
Tiger Brands' closest competitors in South Africa are RCL Foods, Premier FMCG, Pioneer Foods and AVI.
Tiger Brands trademarks vs competitors: filings per year, 2010–2024
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tiger-brands-south-african-trademarks/competitors-video.html
Trademark filings per year: Tiger Brands (orange) and its five closest competitors.
| # | Company | Relationship | Similarity |
|---|---|---|---|
| 1 | RCL Foods | Direct competitor | 81% |
| 2 | Premier FMCG | Direct competitor | 81% |
| 3 | Pioneer Foods | Direct competitor | 78% |
| 4 | AVI | Direct competitor | 73% |
| 5 | Nestlé | Direct competitor | 73% |
| 6 | Trade Kings | Direct competitor | 72% |
| 7 | Libstar | Direct competitor | 72% |
| 8 | PepsiCo | Direct competitor | 71% |
| 9 | Active Business Trust | Direct competitor | 70% |
| 10 | Starbucks | 70% |
Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.
Tiger Brands – relevant export countries
South Africa exported US$3.7 billion of the goods Tiger Brands' main classes cover in the last year – rice; sugar; pastries; confectionery (class 30); meat; jams; fish; jellies (class 29); fruit juices; syrups; mineral and aerated waters; beer (class 32); dietary supplements; sanitary preparations; veterinary preparations; plasters (class 5); cosmetics; essential oils; dentifrices; perfumery (class 3). Combining where these goods are exported, imported, growing and made (and copied), and what protection costs, these are the markets where Tiger Brands' trademarks matter most.
Where South Africa exports Tiger Brands' top goods
Tiger Brands' trademarks most often cover rice, fruit juices, meat, dietary supplements and cosmetics. South Africa's ten largest export markets for these goods took 61% of its exports of them in 2024.
South Africa's exports of each good to the country in 2024 (US$ million). The goods are the ones Tiger Brands' specifications mention most in its main classes; the figures are national exports, not the company's own sales.
Adjust the weightings
These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.
Worldwide
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | European Union | 83 | US$557 m | +4% | National | US$2,388 |
| 2 | United States of America | 75 | US$227 m | +1% | National | US$3,425 |
| 3 | China | 71 | US$72 m | -8% | National | US$1,224 |
| 4 | United Kingdom | 70 | US$105 m | +2% | National | US$1,371 |
| 5 | Japan | 64 | US$27 m | -4% | National | US$1,774 |
| 6 | Russian Federation | 59 | US$10 m | -1% | National | US$1,915 |
| 7 | Mozambique | 59 | US$240 m | +20% | ARIPO | US$450 |
| 8 | Zimbabwe | 58 | US$204 m | +37% | ARIPO | US$450 |
| 9 | Hong Kong SAR | 58 | US$18 m | +3% | National | US$1,715 |
| 10 | Botswana | 57 | US$358 m | -11% | ARIPO | US$450 |
Africa
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | Mozambique | 59 | US$240 m | +20% | ARIPO | US$450 S&Z |
| 2 | Zimbabwe | 58 | US$204 m | +37% | ARIPO | US$450 S&Z |
| 3 | Botswana | 57 | US$358 m | -11% | ARIPO | US$450 S&Z |
| 4 | Nigeria | 56 | US$27 m | -0% | National | US$1,015 S&Z |
| 5 | Lesotho | 56 | US$144 m | +2% | National | US$326 |
| 6 | OAPI (17 states) | 54 | US$21 m | +11% | National | US$1,563 S&Z |
| 7 | Malawi | 53 | US$33 m | +13% | ARIPO | US$450 S&Z |
| 8 | Egypt | 53 | US$11 m | +2% | National | US$2,278 |
| 9 | Tanzania | 51 | US$17 m | -5% | ARIPO | US$450 S&Z |
| 10 | Algeria | 51 | US$1.1 m | +21% | National | US$1,445 |
SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 5 classes; ARIPO costs are per country, plus US$301 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.
Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.
Protecting its top brands in Nigeria and OAPI with S&Z
| Brand | Classes | Nigeria | OAPI (17 states) |
|---|---|---|---|
| INGRAM'S | 2 | US$406 | US$1,009 |
| PURITY | 8 | US$1,624 | US$2,117 |
| BLACK CAT | 9 | US$1,827 | US$2,302 |
| JUNGLE | 6 | US$1,218 | US$1,748 |
| OROS | 15 | US$3,045 | US$3,410 |
S&Z all-in prices per brand in its number of classes, filing to registration.
TM Country Selection Rank the countries for your own goods and get the quotes.
Word marks you may have considered opposing
For Tiger Brands' five most-filed brands: word marks of other companies (not Tiger Brands' own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.
Similar to INGRAM'S (classes 3, 5; searched 2019-07-31 to 2026-11-07)
| Mark | Published | Class | Applicant |
|---|---|---|---|
| INGRAINED | 2022-08-31 | 3 | Private individual |
Similar to PURITY (classes 3, 5, 10, 25, 29, 30, 31, 32; searched 2018-01-31 to 2026-11-07)
| Mark | Published | Class | Applicant |
|---|---|---|---|
| PRETTY BABY | 2023-07-26 | 10 | SUNPAC (Pty) Ltd |
Similar to BLACK CAT (classes 5, 29, 30, 32; searched 2018-04-25 to 2026-11-07)
| Mark | Published | Class | Applicant |
|---|---|---|---|
| GREEN CAT | 2021-05-26 | 5 | Green Cat Organic Health Products (Pty) Ltd |
| GINGER CAT | 2018-04-25 | 30 | SAINT CLOUD FARMING CC |
Similar to JUNGLE (classes 5, 25, 29, 30, 31, 32; searched 2019-05-29 to 2026-11-07)
| Mark | Published | Class | Applicant |
|---|---|---|---|
| JUNGLE JUICEY | 2025-08-27 | 32 | Nicholas Products cc |
| JUNGLE JUICE PLUS | 2020-02-26 | 32 | Nicholas Products cc |
| JUNGLE JUICE | 2020-02-26 | 32 | Nicholas Products cc |
Similar to OROS (classes 3, 5, 29, 30, 32; no close matches in the search)
No confusingly similar marks of other companies found.
Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.
How S&Z can help you
S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.
We manage your trademarks – not just file them
Analysing your data, monitoring competitors and making sure your trademark assets remain protected:
Filing and renewal at fixed, all-inclusive prices
S&Z prices – South African trademarks
| Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificate | US$240 |
| Each additional class of the same mark, filed at the same time | US$225 |
| Renewal online, per class (every 10 years from filing) | R1,027 ≈ US$62.29 |
Renewal in rand; US$ at R16.49 per US$.
Tiger Brands' next five years of renewals
1,408 of Tiger Brands' registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$87,705 over the five years.
Tiger Brands: frequently asked questions
What should Tiger Brands consider for its trademarks?
- Where to file next: its goods sell strongly in Mozambique, Zimbabwe and Botswana – markets where South African exports of the same goods are large or growing, and where S&Z files at its own all-in prices (see “Tiger Brands – relevant export countries”).
- Possible gaps: its competitors also protect class 39 (transport & travel) – worth checking against what the business sells or plans to sell.
- Brand coverage: Ingram's is protected in only one or two classes – check whether related goods or services (for example merchandise or online services) need cover too.
- Similar marks: we found 7 word marks of other companies that we consider confusingly similar to its top brands (see “Word marks you may have considered opposing”) – a watch service flags new ones while they can still be opposed.
- Fewer new brands: new brand names fell from 23.8 to 11.2 a year – worth reviewing whether planned launches are being protected early enough.
- Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.