Tiger Brands trademarks: expansion into trademark classes, 1970–2025
Video: how Tiger Brands extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 34 of 45 classes, 3,471 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Tiger Brands already used 17 classes, including class 32 beer & soft drinks, class 21 kitchenware, class 31 fresh produce & pet food, class 30 coffee, flour & sweets, class 29 meat, dairy & oils.
- 1974: Tiger Brands moves into class 25 clothing; class 28 toys & sports goods; class 41 education & entertainment.
- 1976: Tiger Brands moves into class 42 tech & IT services.
- 1979: Tiger Brands moves into class 10 medical devices.
- 1981: Tiger Brands moves into class 23 yarns; class 24 textiles.
- 1982: Tiger Brands moves into class 35 advertising & retail.
- 1986: Tiger Brands moves into class 6 metal goods.
- 1988: Tiger Brands moves into class 14 jewellery & watches; class 36 finance & insurance.
- 1991: Tiger Brands moves into class 40 processing materials.
- 1994: Tiger Brands moves into class 18 leather & bags; class 43 restaurants & hotels.
- 1995: Tiger Brands moves into class 11 lighting & appliances.
- 2002: Tiger Brands moves into class 44 medical & beauty care.
- 2008: Tiger Brands moves into class 38 telecoms.
- By 2025, Tiger Brands had trademarks in 34 of the 45 classes.