Tiger Brands trademarks in 45 seconds
Video: Tiger Brands's South African trademarks in 45 seconds – 3,471 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Tiger Brands and its closest rivals – trademarks filed since 1970: Tiger Brands 3,470, RCL Foods 926, Premier FMCG 1,172, Pioneer Foods 903, AVI 1,717.
- Its biggest brands: Ingram's (31), Purity (26), Black Cat (25), Jungle (25), Oros (22), All Gold (17).
- Logos filed since 2020: Tiger Brands 170, RCL Foods 57, Premier FMCG 47, Pioneer Foods 37, AVI 24.
- Trademarks filed per year (three-year average): Tiger Brands 27, RCL Foods 17, Premier FMCG 9, Pioneer Foods 15, AVI 11.
- Classes used: Tiger Brands 34, RCL Foods 29, Premier FMCG 25, Pioneer Foods 19, AVI 38.
- New brand names a year (five-year average): Tiger Brands 11.2, RCL Foods 9.4, Premier FMCG 2.0, Pioneer Foods 4.0, AVI 5.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za