Lactalis South Africa – South African trademarks
Updated 8 November 2026
Lactalis South Africa is the local arm of the French Lactalis group, the world's largest dairy company. Its South African brands include Parmalat milk, yoghurts and cheese, and Melrose cheese.
How Lactalis South Africa has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.
Download report (PDF)Lactalis South Africa trademarks in 45 seconds
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/lactalis-south-africa-south-african-trademarks/overview-video.html
A portfolio built over time
Lactalis South Africa filed its first South African trademark in 1943 and has filed 494 since; its busiest year was 1990, with 45 new filings. The chart shows its filings per year from 1970.
Trademarks by filing year, up to 2024; applications still pending are not included.
The names behind the portfolio
Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.
| Name | Marks | Filing years |
|---|---|---|
| Parmalat | 383 | 1955–2022 |
| Lactalis South Africa | 256 | 1943–2021 |
Where Lactalis South Africa expanded its business
Trademark classes show what a business sells. Lactalis South Africa's portfolio is concentrated in meat, dairy & oils (class 29), beer & soft drinks (class 32), coffee, flour & sweets (class 30). Its most recent moves were into electronics & software (2011), advertising & retail (2005), telecoms (2002).
Lactalis South Africa trademarks: expansion into trademark classes, 1970–2022
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/lactalis-south-africa-south-african-trademarks/class-expansion-video.html
Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.
| Class | Marks | Share | Since |
|---|---|---|---|
| 29 Meat, dairy & oils | 324 | 65.6% | 1943 |
| 32 Beer & soft drinks | 83 | 16.8% | 1972 |
| 30 Coffee, flour & sweets | 62 | 12.6% | 1957 |
| 42 Tech & IT services | 8 | 1.6% | 1988 |
| 5 Pharmaceuticals | 6 | 1.2% | 1975 |
| 16 Paper & print | 2 | 0.4% | 1992 |
| 25 Clothing | 2 | 0.4% | 1984 |
| 31 Fresh produce & pet food | 2 | 0.4% | 1995 |
The brands Lactalis South Africa protects most
The word marks and logo names Lactalis South Africa has filed most often – the same brand filed in more classes, in more versions or again over the years.
| # | Brand | Trademarks | Classes | Filed |
|---|---|---|---|---|
| 1 | BONNITA | 10 | 5 | 1955–1991 |
| 2 | MELROSE | 10 | 5 | 1948–2009 |
| 3 | SIMONSBERG | 8 | 5 | 1987–1999 |
| 4 | PARMALAT | 7 | 4 | 1985–2009 |
| 5 | CABANA | 6 | 2 | 1986–2012 |
| 6 | EVERFRESH | 5 | 3 | 1989–2010 |
| 7 | TOWERKOP | 5 | 3 | 1943–1995 |
| 8 | PARMALAT JEUNESSE | 4 | 4 | 2004–2004 |
| 9 | YUM | 4 | 4 | 2002–2002 |
| 10 | FABULITE | 4 | 2 | 2007–2011 |
| 11 | BONNIE | 3 | 3 | 1982–1995 |
| 12 | CAPEFRESH | 3 | 3 | 1985–1990 |
| 13 | CARAMELFIE | 3 | 3 | 2016–2016 |
| 14 | FRULATI | 3 | 3 | 1971–1985 |
| 15 | GOOD DAY | 3 | 3 | 1981–1981 |
Logos filed most often (since 2020)
Lactalis South Africa's logos
The 5 different logos Lactalis South Africa has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.
How quickly its trademarks are registered
Over the last five years, Lactalis South Africa's marks took a median of 3.1 years from filing to registration, slower than the market's 2.7 years. Most of that time is examination: 1.9 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance.
Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.
Who files the most in Lactalis South Africa's classes
Ranked by number of trademarks filed in Lactalis South Africa's main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Lactalis South Africa's market position, not who is most like it.
In the last five years, Lactalis South Africa was #90 of 919 filers in class 29 (meat, dairy & oils), with 4 of 2,013 trademarks.
Lactalis South Africa's share of all trademarks filed in each of its main classes, per filing year.
Top trademark filers in class 29 (meat, dairy & oils), South Africa 1975–2024: Lactalis South Africa
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/lactalis-south-africa-south-african-trademarks/class-29-race-video.html
Main competitors – the companies most like Lactalis South Africa
Ranked by how similar their whole trademark portfolio is to Lactalis South Africa's – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.
Lactalis South Africa's closest competitors in South Africa are Libstar, Sparta, Clover and Dynamic Brands Manufacturing.
Lactalis South Africa trademarks vs competitors: filings per year, 2010–2024
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/lactalis-south-africa-south-african-trademarks/competitors-video.html
Trademark filings per year: Lactalis South Africa (orange) and its five closest competitors.
| # | Company | Relationship | Similarity |
|---|---|---|---|
| 1 | Libstar | Direct competitor | 84% |
| 2 | Sparta | Direct competitor | 77% |
| 3 | Clover | Direct competitor | 76% |
| 4 | Dynamic Brands Manufacturing | Direct competitor | 75% |
| 5 | Charles Back Trademark Trust | Direct competitor | 70% |
| 6 | DH Brothers Industries | Direct competitor | 70% |
| 7 | Tiger Brands | Direct competitor | 67% |
| 8 | Kerry Group Services International | 69% | |
| 9 | KFC | 68% | |
| 10 | Pick n Pay | Retailer's own brands | 76% |
Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.
Lactalis South Africa – relevant export countries
South Africa exported US$1.5 billion of the goods Lactalis South Africa's main classes cover in the last year – milk; cheese; butter; yoghurt (class 29); beer; non-alcoholic beverages; energy drinks (class 32); tea; coffee; bread (class 30); pharmaceutical preparations; dietary supplements; nutritional supplements (class 5); books; posters; stickers (class 16). Combining where these goods are exported, imported, growing and made (and copied), and what protection costs, these are the markets where Lactalis South Africa's trademarks matter most.
Where South Africa exports Lactalis South Africa's top goods
Lactalis South Africa's trademarks most often cover milk, beer, tea, pharmaceutical preparations and books. South Africa's ten largest export markets for these goods took 79% of its exports of them in 2024.
South Africa's exports of each good to the country in 2024 (US$ million). The goods are the ones Lactalis South Africa's specifications mention most in its main classes; the figures are national exports, not the company's own sales.
Adjust the weightings
These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.
Worldwide
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | European Union | 72 | US$58 m | +3% | National | US$2,388 |
| 2 | United States of America | 70 | US$29 m | +0% | National | US$3,425 |
| 3 | United Kingdom | 68 | US$27 m | +1% | National | US$1,371 |
| 4 | China | 67 | US$1.4 m | -1% | National | US$1,224 |
| 5 | Namibia | 65 | US$228 m | +11% | ARIPO | US$450 |
| 6 | Mozambique | 61 | US$169 m | +9% | ARIPO | US$450 |
| 7 | Australia | 61 | US$26 m | -5% | National | US$2,380 |
| 8 | Botswana | 61 | US$224 m | -5% | ARIPO | US$450 |
| 9 | Japan | 60 | US$472 k | -4% | National | US$1,774 |
| 10 | Canada | 59 | US$2.7 m | +1% | National | US$2,192 |
Africa
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | Namibia | 65 | US$228 m | +11% | ARIPO | US$450 S&Z |
| 2 | Mozambique | 61 | US$169 m | +9% | ARIPO | US$450 S&Z |
| 3 | Botswana | 61 | US$224 m | -5% | ARIPO | US$450 S&Z |
| 4 | Zimbabwe | 58 | US$124 m | +5% | ARIPO | US$450 S&Z |
| 5 | Eswatini | 57 | US$105 m | -4% | National | US$446 |
| 6 | Lesotho | 57 | US$78 m | +4% | National | US$326 |
| 7 | Nigeria | 56 | US$17 m | -3% | National | US$1,015 S&Z |
| 8 | Malawi | 56 | US$28 m | +14% | ARIPO | US$450 S&Z |
| 9 | OAPI (17 states) | 53 | US$16 m | +3% | National | US$1,563 S&Z |
| 10 | Morocco | 51 | US$406 k | +9% | National | US$1,408 |
SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 5 classes; ARIPO costs are per country, plus US$301 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.
Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.
Protecting its top brands in Nigeria and OAPI with S&Z
| Brand | Classes | Nigeria | OAPI (17 states) |
|---|---|---|---|
| BONNITA | 5 | US$1,015 | US$1,563 |
| MELROSE | 5 | US$1,015 | US$1,563 |
| SIMONSBERG | 5 | US$1,015 | US$1,563 |
| PARMALAT | 4 | US$812 | US$1,378 |
| CABANA | 2 | US$406 | US$1,009 |
S&Z all-in prices per brand in its number of classes, filing to registration.
TM Country Selection Rank the countries for your own goods and get the quotes.
Word marks you may have considered opposing
For Lactalis South Africa's five most-filed brands: word marks of other companies (not Lactalis South Africa's own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.
Similar to BONNITA (classes 25, 29, 30, 32, 42; searched 2021-08-25 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to MELROSE (classes 5, 29, 30, 31, 42; no close matches in the search)
No confusingly similar marks of other companies found.
Similar to SIMONSBERG (classes 5, 29, 30, 31, 42; searched 2019-07-31 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to PARMALAT (classes 29, 30, 32, 42; searched 2018-05-30 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to CABANA (classes 29, 32; no close matches in the search)
No confusingly similar marks of other companies found.
Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.
How S&Z can help you
S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.
We manage your trademarks – not just file them
Analysing your data, monitoring competitors and making sure your trademark assets remain protected:
Filing and renewal at fixed, all-inclusive prices
S&Z prices – South African trademarks
| Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificate | US$240 |
| Each additional class of the same mark, filed at the same time | US$225 |
| Renewal online, per class (every 10 years from filing) | R1,027 ≈ US$62.29 |
Renewal in rand; US$ at R16.49 per US$.
Lactalis South Africa's next five years of renewals
114 of Lactalis South Africa's registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$7,101 over the five years.
Lactalis South Africa: frequently asked questions
What should Lactalis South Africa consider for its trademarks?
- Where to file next: its goods sell strongly in Namibia, Mozambique and Botswana – markets where South African exports of the same goods are large or growing, and where S&Z files at its own all-in prices (see “Lactalis South Africa – relevant export countries”).
- Possible gaps: its competitors also protect class 33 (wines & spirits) – worth checking against what the business sells or plans to sell.
- Brand coverage: Cabana is protected in only one or two classes – check whether related goods or services (for example merchandise or online services) need cover too.
- Fewer new brands: new brand names fell from 3.0 to 0.2 a year – worth reviewing whether planned launches are being protected early enough.
- Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.