Lactalis South Africa trademarks: expansion into trademark classes, 1970–2022

Video: how Lactalis South Africa extended its South African trademarks into new classes from 1970 to 2022 – from meat, dairy & oils, beer & soft drinks, coffee, flour & sweets into new fields. 13 of 45 classes, 494 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Lactalis South Africa – all South African trademark statistics

Transcript

• Before 1970, Lactalis South Africa already used 2 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets.
• 1972: Lactalis South Africa moves into class 32 beer & soft drinks.
• 1975: Lactalis South Africa moves into class 5 pharmaceuticals.
• 1984: Lactalis South Africa moves into class 25 clothing.
• 1988: Lactalis South Africa moves into class 42 tech & IT services.
• 1992: Lactalis South Africa moves into class 3 cosmetics & cleaning; class 16 paper & print.
• 1995: Lactalis South Africa moves into class 31 fresh produce & pet food.
• 2002: Lactalis South Africa moves into class 38 telecoms; class 41 education & entertainment.
• 2005: Lactalis South Africa moves into class 35 advertising & retail.
• 2011: Lactalis South Africa moves into class 9 electronics & software.
• By 2022, Lactalis South Africa had trademarks in 13 of the 45 classes.