Lactalis South Africa trademarks in 45 seconds

Video: Lactalis South Africa's South African trademarks in 45 seconds – 494 trademarks since 1943, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Lactalis South Africa – all South African trademark statistics

Transcript

• Lactalis South Africa and its closest rivals – trademarks filed since 1970: Lactalis South Africa 494, Libstar 364, Sparta 47, Clover 783, Dynamic Brands Manufact… 129.
• Its biggest brands: Bonnita (10), Melrose (10), Simonsberg (8), Parmalat (7), Cabana (6), Everfresh (5).
• Logos filed since 2020: Lactalis South Africa 5, Libstar 45, Sparta 33, Clover 71, Dynamic Brands Manufact… 14.
• Trademarks filed per year (three-year average): Lactalis South Africa 1, Libstar 9, Sparta 0, Clover 0, Dynamic Brands Manufact… 5.
• Classes used: Lactalis South Africa 13, Libstar 18, Sparta 6, Clover 24, Dynamic Brands Manufact… 6.
• New brand names a year (five-year average): Lactalis South Africa 0.2, Libstar 7.4, Sparta 0.2, Clover 8.4, Dynamic Brands Manufact… 2.0.
• Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za