Old Mutual – South African trademarks
Updated 8 November 2026
Old Mutual is a South African financial services group listed on the JSE. It provides life insurance, savings, investments, banking and short-term insurance.
How Old Mutual has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.
Download report (PDF)Old Mutual trademarks in 45 seconds
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/old-mutual-south-african-trademarks/overview-video.html
A portfolio built over time
Old Mutual filed its first South African trademark in 1972 and has filed 849 since; its busiest year was 2018, with 77 new filings. The chart shows its filings per year from 1970.
Trademarks by filing year, up to 2024; applications still pending are not included.
The names behind the portfolio
Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.
| Name | Marks | Filing years |
|---|---|---|
| Old Mutual | 727 | 1972–2025 |
| Old Mutual Investment Group | 61 | 1995–2017 |
| Old Mutual Insure | 42 | 1978–2023 |
| Old Mutual Finance | 21 | 1999–2014 |
| Old Mutual Property Group | 18 | 2007–2007 |
| Old Mutual Health Care | 10 | 2002–2009 |
| Old Mutual Real Estate | 9 | 2016–2017 |
| Old Mutual Unit Trust Managers | 9 | 2002–2008 |
Where Old Mutual expanded its business
Trademark classes show what a business sells. Old Mutual's portfolio is concentrated in finance & insurance (class 36), advertising & retail (class 35), education & entertainment (class 41). Its most recent moves were into telecoms (2013), restaurants & hotels (2007), legal & security (2003).
Old Mutual trademarks: expansion into trademark classes, 1970–2025
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/old-mutual-south-african-trademarks/class-expansion-video.html
Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.
| Class | Marks | Share | Since |
|---|---|---|---|
| 36 Finance & insurance | 549 | 64.7% | 1972 |
| 35 Advertising & retail | 164 | 19.3% | 1985 |
| 41 Education & entertainment | 45 | 5.3% | 1993 |
| 9 Electronics & software | 24 | 2.8% | 1989 |
| 16 Paper & print | 23 | 2.7% | 1989 |
| 42 Tech & IT services | 19 | 2.2% | 1989 |
| 37 Construction & repair | 8 | 0.9% | 1999 |
| 38 Telecoms | 5 | 0.6% | 2013 |
The brands Old Mutual protects most
The word marks and logo names Old Mutual has filed most often – the same brand filed in more classes, in more versions or again over the years.
| # | Brand | Trademarks | Classes | Filed |
|---|---|---|---|---|
| 1 | ZONK'IZIZWE | 8 | 4 | 2010–2010 |
| 2 | OLD MUTUAL | 8 | 3 | 1994–2016 |
| 3 | AMPD Studios | 6 | 6 | 2019–2019 |
| 4 | MONEYVERSITY | 6 | 6 | 2014–2018 |
| 5 | DIBANISA FUND MANAGERS | 6 | 2 | 2009–2009 |
| 6 | GOAL POSITIONING SYSTEM | 5 | 5 | 2003–2003 |
| 7 | OLDMUTUAL LEARN.THINK.DO. | 5 | 5 | 2021–2021 |
| 8 | AMAZING VOICES | 4 | 4 | 2019–2019 |
| 9 | MUTUAL & FEDERAL | 4 | 4 | 1990–1990 |
| 10 | UBI | 4 | 4 | 2020–2020 |
| 11 | veesure | 4 | 4 | 2021–2021 |
| 12 | VOICE OF THE MEMBER | 4 | 4 | 2018–2018 |
| 13 | WESERVE | 4 | 4 | 2020–2020 |
| 14 | ZONKIZIZWE | 4 | 4 | 2010–2010 |
| 15 | ABACUS FUND MANAGERS | 4 | 2 | 2010–2010 |
Logos filed most often (since 2020)
Old Mutual's logos
The 13 different logos Old Mutual has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.
How quickly its trademarks are registered
Over the last five years, Old Mutual's marks took a median of 3.1 years from filing to registration, slower than the market's 2.7 years. Most of that time is examination: 2.0 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance. In 2026 the median jumped to 5.7 years: older applications – many filed years earlier – were finally accepted and registered, as the registry worked through its examination backlog.
Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.
Who files the most in Old Mutual's classes
Ranked by number of trademarks filed in Old Mutual's main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Old Mutual's market position, not who is most like it.
In the last five years, Old Mutual was #22 of 1,944 filers in class 36 (finance & insurance), with 16 of 4,422 trademarks; #83 of 5,866 filers in class 35 (advertising & retail), with 9 of 11,124 trademarks; #2748 of 3,121 filers in class 41 (education & entertainment), with 1 of 6,243 trademarks.
Old Mutual's share of all trademarks filed in each of its main classes, per filing year.
Top trademark filers in class 36 (finance & insurance), South Africa 1975–2024: Old Mutual
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/old-mutual-south-african-trademarks/class-36-race-video.html
Main competitors – the companies most like Old Mutual
Ranked by how similar their whole trademark portfolio is to Old Mutual's – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.
Old Mutual's closest competitors in South Africa are Discovery, Sanlam, Momentum Metropolitan and 1life Insurance.
Old Mutual trademarks vs competitors: filings per year, 2010–2024
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/old-mutual-south-african-trademarks/competitors-video.html
Trademark filings per year: Old Mutual (orange) and its five closest competitors.
| # | Company | Relationship | Similarity |
|---|---|---|---|
| 1 | Discovery | Direct competitor | 100% |
| 2 | Sanlam | Direct competitor | 89% |
| 3 | Momentum Metropolitan | Direct competitor | 83% |
| 4 | 1life Insurance | Direct competitor | 81% |
| 5 | Clientele Life Assurance | Direct competitor | 79% |
| 6 | Professional Provident Society Insurance | Direct competitor | 79% |
| 7 | Affinity Enterprise | Direct competitor | 77% |
| 8 | Nedbank | 96% | |
| 9 | Absa | 93% | |
| 10 | FirstRand | 91% |
Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.
Old Mutual – relevant export countries
Adjust the weightings
These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.
Worldwide
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 2 classes |
|---|---|---|---|---|---|---|
| 1 | European Union | 73 | US$20 m | +2% | National | US$1,594 |
| 2 | United States of America | 73 | US$7.1 m | +6% | National | US$1,400 |
| 3 | United Kingdom | 66 | US$6.8 m | -3% | National | US$833 |
| 4 | Hong Kong SAR | 61 | US$1.6 m | +14% | National | US$807 |
| 5 | Singapore | 60 | US$815 k | +34% | National | US$888 |
| 6 | India | 59 | US$102 k | -4% | National | US$563 |
| 7 | Canada | 57 | US$682 k | -5% | National | US$1,338 |
| 8 | Namibia | 56 | US$46 m | +14% | ARIPO | US$290 |
| 9 | Australia | 56 | US$1.9 m | -4% | National | US$1,300 |
| 10 | China | 55 | US$267 k | +2% | National | US$505 |
Africa
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 2 classes |
|---|---|---|---|---|---|---|
| 1 | Namibia | 56 | US$46 m | +14% | ARIPO | US$290 S&Z |
| 2 | Mozambique | 52 | US$30 m | +21% | ARIPO | US$290 S&Z |
| 3 | Zimbabwe | 50 | US$25 m | +11% | ARIPO | US$290 S&Z |
| 4 | Botswana | 48 | US$40 m | -24% | ARIPO | US$290 S&Z |
| 5 | Nigeria | 47 | US$1.5 m | -15% | National | US$406 S&Z |
| 6 | Eswatini | 47 | US$20 m | -1% | ARIPO | US$290 S&Z |
| 7 | Malawi | 46 | US$8.1 m | +28% | ARIPO | US$290 S&Z |
| 8 | Uganda | 44 | US$2.5 m | +23% | ARIPO | US$290 S&Z |
| 9 | OAPI (17 states) | 44 | US$3.8 m | +2% | National | US$1,009 S&Z |
| 10 | Lesotho | 43 | US$13 m | +6% | ARIPO | US$290 S&Z |
SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 2 classes; ARIPO costs are per country, plus US$269 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.
Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.
Protecting its top brands in Nigeria and OAPI with S&Z
| Brand | Classes | Nigeria | OAPI (17 states) |
|---|---|---|---|
| ZONK'IZIZWE | 4 | US$812 | US$1,378 |
| OLD MUTUAL | 3 | US$609 | US$1,194 |
| AMPD Studios | 6 | US$1,218 | US$1,748 |
| MONEYVERSITY | 6 | US$1,218 | US$1,748 |
| DIBANISA FUND MANAGERS | 2 | US$406 | US$1,009 |
S&Z all-in prices per brand in its number of classes, filing to registration.
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Word marks you may have considered opposing
For Old Mutual's five most-filed brands: word marks of other companies (not Old Mutual's own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.
Similar to ZONK'IZIZWE (classes 35, 36, 37, 43; no close matches in the search)
No confusingly similar marks of other companies found.
Similar to OLD MUTUAL (classes 35, 36, 41; searched 2018-01-31 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to AMPD Studios (classes 9, 25, 35, 36, 38, 41; searched 2018-03-28 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to MONEYVERSITY (classes 9, 35, 36, 38, 41, 42; searched 2019-01-30 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similar to DIBANISA FUND MANAGERS (classes 35, 36; searched 2018-10-31 to 2026-11-07)
No confusingly similar marks of other companies found in this period.
Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.
How S&Z can help you
S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.
We manage your trademarks – not just file them
Analysing your data, monitoring competitors and making sure your trademark assets remain protected:
Filing and renewal at fixed, all-inclusive prices
S&Z prices – South African trademarks
| Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificate | US$240 |
| Each additional class of the same mark, filed at the same time | US$225 |
| Renewal online, per class (every 10 years from filing) | R1,027 ≈ US$62.29 |
Renewal in rand; US$ at R16.49 per US$.
Old Mutual's next five years of renewals
289 of Old Mutual's registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$18,001 over the five years.
Old Mutual: frequently asked questions
What should Old Mutual consider for its trademarks?
- Possible gaps: its competitors also protect class 44 (medical & beauty care), class 39 (transport & travel) – worth checking against what the business sells or plans to sell.
- Brand coverage: Dibanisa Fund Managers is protected in only one or two classes – check whether related goods or services (for example merchandise or online services) need cover too.
- Fewer new brands: new brand names fell from 20.2 to 3.2 a year – worth reviewing whether planned launches are being protected early enough.
- Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.