Old Mutual trademarks in 45 seconds
Video: Old Mutual's South African trademarks in 45 seconds – 849 trademarks since 1972, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Old Mutual and its closest rivals – trademarks filed since 1970: Old Mutual 848, Discovery 1,228, Sanlam 415, Momentum Metropolitan 768, 1life Insurance 238.
- Its biggest brands: Zonk'izizwe (8), Ampd Studios (6), Moneyversity (6), Dibanisa Fund Managers (6), Goal Positioning System (5), Oldmutual Learn.think.do. (5).
- Logos filed since 2020: Old Mutual 35, Discovery 284, Sanlam 30, Momentum Metropolitan 23, 1life Insurance 43.
- Trademarks filed per year (three-year average): Old Mutual 3, Discovery 33, Sanlam 12, Momentum Metropolitan 11, 1life Insurance 29.
- Classes used: Old Mutual 13, Discovery 21, Sanlam 15, Momentum Metropolitan 16, 1life Insurance 9.
- New brand names a year (five-year average): Old Mutual 3.2, Discovery 14.2, Sanlam 6.4, Momentum Metropolitan 6.2, 1life Insurance 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za