Old Mutual trademarks: expansion into trademark classes, 1970–2025
Video: how Old Mutual extended its South African trademarks into new classes from 1970 to 2025 – from finance & insurance, advertising & retail, education & entertainment into new fields. 13 of 45 classes, 849 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1972: Old Mutual moves into class 36 finance & insurance.
- 1985: Old Mutual moves into class 35 advertising & retail.
- 1989: Old Mutual moves into class 9 electronics & software; class 16 paper & print; class 42 tech & IT services.
- 1990: Old Mutual moves into class 14 jewellery & watches; class 25 clothing.
- 1993: Old Mutual moves into class 41 education & entertainment.
- 1995: Old Mutual moves into class 24 textiles.
- 1999: Old Mutual moves into class 37 construction & repair.
- 2003: Old Mutual moves into class 45 legal & security.
- 2007: Old Mutual moves into class 43 restaurants & hotels.
- 2013: Old Mutual moves into class 38 telecoms.
- By 2025, Old Mutual had trademarks in 13 of the 45 classes.