Freddy Hirsch – South African trademarks
Updated 8 November 2026
Freddy Hirsch is a South African supplier of spices, seasonings, casings and ingredients for the meat processing industry.
How Freddy Hirsch has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.
Download report (PDF)Freddy Hirsch trademarks in 45 seconds
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/freddy-hirsch-south-african-trademarks/overview-video.html
A portfolio built over time
Freddy Hirsch filed its first South African trademark in 1962 and has filed 300 since; its busiest year was 2011, with 45 new filings. The chart shows its filings per year from 1970.
Trademarks by filing year, up to 2024; applications still pending are not included.
The names behind the portfolio
Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.
| Name | Marks | Filing years |
|---|---|---|
| Freddy Hirsch | 306 | 1962–2025 |
Where Freddy Hirsch expanded its business
Trademark classes show what a business sells. Freddy Hirsch's portfolio is concentrated in coffee, flour & sweets (class 30), meat, dairy & oils (class 29), advertising & retail (class 35). Its most recent moves were into legal & security (2023), restaurants & hotels (2023), furniture (2019).
Freddy Hirsch trademarks: expansion into trademark classes, 1970–2025
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/freddy-hirsch-south-african-trademarks/class-expansion-video.html
Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.
| Class | Marks | Share | Since |
|---|---|---|---|
| 30 Coffee, flour & sweets | 103 | 34.3% | 1962 |
| 29 Meat, dairy & oils | 99 | 33.0% | 1978 |
| 35 Advertising & retail | 12 | 4.0% | 1999 |
| 7 Machines | 12 | 4.0% | 1981 |
| 1 Chemicals | 9 | 3.0% | 2001 |
| 11 Lighting & appliances | 8 | 2.7% | 1988 |
| 42 Tech & IT services | 7 | 2.3% | 1988 |
| 18 Leather & bags | 6 | 2.0% | 1962 |
The brands Freddy Hirsch protects most
The word marks and logo names Freddy Hirsch has filed most often – the same brand filed in more classes, in more versions or again over the years.
| # | Brand | Trademarks | Classes | Filed |
|---|---|---|---|---|
| 1 | FREDDY HIRSCH | 33 | 16 | 1999–2019 |
| 2 | FREDDYPRO | 11 | 10 | 2018–2019 |
| 3 | FREDDY | 9 | 9 | 2018–2018 |
| 4 | HICO | 9 | 8 | 1962–2019 |
| 5 | HIRSCHPRO | 5 | 5 | 2011–2019 |
| 6 | BOK FOR A BRAAI | 4 | 4 | 2012–2012 |
| 7 | BRAAI-VALRY | 4 | 4 | 2012–2012 |
| 8 | DRIVEN BY INNOVATION | 4 | 4 | 2011–2011 |
| 9 | HYTEX | 4 | 4 | 1978–1978 |
| 10 | FOSHO | 4 | 2 | 2015–2018 |
| 11 | FREDDY HIRSCH NATURALLY ENRICHED | 4 | 2 | 2003–2003 |
| 12 | WHAT'S COOKING? | 4 | 2 | 2011–2019 |
| 13 | A FAMILY OF FLAVOUR | 3 | 3 | 2010–2019 |
| 14 | BUTCHER KING | 3 | 3 | 1996–1996 |
| 15 | CONPRO | 3 | 3 | 1978–1978 |
Logos filed most often (since 2020)
Freddy Hirsch's logos
The 3 different logos Freddy Hirsch has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.
How quickly its trademarks are registered
Over the last five years, Freddy Hirsch's marks took a median of 4.9 years from filing to registration, slower than the market's 2.7 years. Most of that time is examination: 3.5 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance.
Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.
Who files the most in Freddy Hirsch's classes
Ranked by number of trademarks filed in Freddy Hirsch's main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Freddy Hirsch's market position, not who is most like it.
In the last five years, Freddy Hirsch was #204 of 1,368 filers in class 30 (coffee, flour & sweets), with 3 of 3,209 trademarks; #129 of 919 filers in class 29 (meat, dairy & oils), with 3 of 2,013 trademarks; #4463 of 5,866 filers in class 35 (advertising & retail), with 1 of 11,124 trademarks.
Freddy Hirsch's share of all trademarks filed in each of its main classes, per filing year.
Top trademark filers in class 30 (coffee, flour & sweets), South Africa 1975–2024: Freddy Hirsch
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/freddy-hirsch-south-african-trademarks/class-30-race-video.html
Main competitors – the companies most like Freddy Hirsch
Ranked by how similar their whole trademark portfolio is to Freddy Hirsch's – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.
Freddy Hirsch trademarks vs competitors: filings per year, 2010–2024
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/freddy-hirsch-south-african-trademarks/competitors-video.html
Trademark filings per year: Freddy Hirsch (orange) and its five closest competitors.
| # | Company | Relationship | Similarity |
|---|---|---|---|
| 1 | Shoprite | – | 98% |
| 2 | Pick n Pay | – | 80% |
| 3 | Libstar | – | 80% |
| 4 | Woolworths | – | 80% |
| 5 | Crown Food Group | – | 77% |
| 6 | Deli Spices | – | 77% |
| 7 | Wimpy (Pleasure Foods) | – | 75% |
| 8 | Spur | – | 75% |
| 9 | Clover | – | 75% |
| 10 | Antonio Jorge Reis Calisto | – | 73% |
Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.
Freddy Hirsch – relevant export countries
South Africa exported US$8.8 billion of the goods Freddy Hirsch's main classes cover in the last year – coffee; spices; bread; sauces (class 30); meat; fish; poultry and game; extracts (class 29); machines; valves; electric food processors; machine coupling and transmission components (class 7); additives; compositions; chemical substances; alginates (class 1); heating; machines; cooking; drying (class 11). Combining where these goods are exported, imported, growing and made (and copied), and what protection costs, these are the markets where Freddy Hirsch's trademarks matter most.
Where South Africa exports Freddy Hirsch's top goods
Freddy Hirsch's trademarks most often cover meat, coffee, additives, machines and heating. South Africa's ten largest export markets for these goods took 64% of its exports of them in 2024.
South Africa's exports of each good to the country in 2024 (US$ million). The goods are the ones Freddy Hirsch's specifications mention most in its main classes; the figures are national exports, not the company's own sales.
Adjust the weightings
These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.
Worldwide
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | European Union | 82 | US$1.7 billion | +0% | National | US$2,388 |
| 2 | United States of America | 72 | US$551 m | +2% | National | US$3,425 |
| 3 | United Kingdom | 66 | US$145 m | +1% | National | US$1,371 |
| 4 | Türkiye | 63 | US$299 m | +7% | National | US$1,258 |
| 5 | India | 61 | US$38 m | +6% | National | US$1,295 |
| 6 | Canada | 61 | US$59 m | +0% | National | US$2,192 |
| 7 | Australia | 60 | US$179 m | -3% | National | US$2,380 |
| 8 | Russian Federation | 59 | US$33 m | +3% | National | US$1,915 |
| 9 | Mexico | 58 | US$28 m | +7% | National | US$3,050 |
| 10 | Indonesia | 57 | US$40 m | +2% | National | US$2,630 |
Africa
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | Namibia | 57 | US$613 m | +15% | ARIPO | US$450 S&Z |
| 2 | Zimbabwe | 57 | US$605 m | +14% | ARIPO | US$450 S&Z |
| 3 | OAPI (17 states) | 56 | US$200 m | +10% | National | US$1,563 S&Z |
| 4 | Nigeria | 55 | US$56 m | -6% | National | US$1,015 S&Z |
| 5 | Mozambique | 55 | US$489 m | +10% | ARIPO | US$450 S&Z |
| 6 | Lesotho | 54 | US$193 m | +18% | National | US$326 |
| 7 | Morocco | 54 | US$15 m | +19% | National | US$1,408 |
| 8 | Tanzania | 54 | US$105 m | +1% | ARIPO | US$450 S&Z |
| 9 | Malawi | 53 | US$75 m | +23% | ARIPO | US$450 S&Z |
| 10 | Botswana | 53 | US$623 m | -4% | ARIPO | US$450 S&Z |
SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 5 classes; ARIPO costs are per country, plus US$301 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.
Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.
Protecting its top brands in Nigeria and OAPI with S&Z
| Brand | Classes | Nigeria | OAPI (17 states) |
|---|---|---|---|
| FREDDY HIRSCH | 16 | US$3,248 | US$3,595 |
| FREDDYPRO | 10 | US$2,030 | US$2,487 |
| FREDDY | 9 | US$1,827 | US$2,302 |
| HICO | 8 | US$1,624 | US$2,117 |
| HIRSCHPRO | 5 | US$1,015 | US$1,563 |
S&Z all-in prices per brand in its number of classes, filing to registration.
TM Country Selection Rank the countries for your own goods and get the quotes.
Word marks you may have considered opposing
For Freddy Hirsch's five most-filed brands: word marks of other companies (not Freddy Hirsch's own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.
Similar to FREDDY HIRSCH (classes 1, 7, 29, 30, 35; searched 2018-01-31 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similar to FREDDYPRO (classes 1, 7, 29, 30, 35; searched 2018-03-28 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similar to FREDDY (classes 1, 7, 29, 30, 35; searched 2018-01-31 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similar to HICO (classes 7, 8, 11, 18, 25, 29, 30, 42; no close matches in the search)
No confusingly similar marks of other companies found.
Similar to HIRSCHPRO (classes 7, 11, 38, 41, 42; searched 2018-01-31 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.
How S&Z can help you
S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.
We manage your trademarks – not just file them
Analysing your data, monitoring competitors and making sure your trademark assets remain protected:
Filing and renewal at fixed, all-inclusive prices
S&Z prices – South African trademarks
| Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificate | US$240 |
| Each additional class of the same mark, filed at the same time | US$225 |
| Renewal online, per class (every 10 years from filing) | R1,027 ≈ US$62.29 |
Renewal in rand; US$ at R16.49 per US$.
Freddy Hirsch's next five years of renewals
111 of Freddy Hirsch's registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$6,914 over the five years.
Freddy Hirsch: frequently asked questions
What should Freddy Hirsch consider for its trademarks?
- Where to file next: its goods sell strongly in Namibia, Zimbabwe and OAPI (17 states) – markets where South African exports of the same goods are large or growing, and where S&Z files at its own all-in prices (see “Freddy Hirsch – relevant export countries”).
- Possible gaps: its competitors also protect class 16 (paper & print), class 32 (beer & soft drinks) – worth checking against what the business sells or plans to sell.
- Fewer new brands: new brand names fell from 6.6 to 1.2 a year – worth reviewing whether planned launches are being protected early enough.
- Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.