Freddy Hirsch trademarks: expansion into trademark classes, 1970–2025
Video: how Freddy Hirsch extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, meat, dairy & oils, advertising & retail into new fields. 22 of 45 classes, 300 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Freddy Hirsch already used 2 classes, including class 18 leather & bags, class 30 coffee, flour & sweets.
- 1978: Freddy Hirsch moves into class 5 pharmaceuticals; class 29 meat, dairy & oils; class 31 fresh produce & pet food.
- 1981: Freddy Hirsch moves into class 7 machines; class 8 hand tools; class 25 clothing.
- 1988: Freddy Hirsch moves into class 11 lighting & appliances; class 42 tech & IT services.
- 1996: Freddy Hirsch moves into class 9 electronics & software.
- 1999: Freddy Hirsch moves into class 35 advertising & retail.
- 2001: Freddy Hirsch moves into class 1 chemicals.
- 2010: Freddy Hirsch moves into class 37 construction & repair; class 41 education & entertainment.
- 2018: Freddy Hirsch moves into class 36 finance & insurance; class 38 telecoms.
- 2019: Freddy Hirsch moves into class 3 cosmetics & cleaning; class 20 furniture; class 22 ropes & tents.
- 2023: Freddy Hirsch moves into class 43 restaurants & hotels; class 45 legal & security.
- By 2025, Freddy Hirsch had trademarks in 22 of the 45 classes.