Tapestry Home Brands – South African trademarks
Updated 8 November 2026
Tapestry Home Brands is a South African furniture and bedding retailer. Its chains include Coricraft, Dial-a-Bed, Volpes and The Mattress Factory.
How Tapestry Home Brands has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.
Download report (PDF)Tapestry Home Brands trademarks in 45 seconds
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tapestry-home-brands-south-african-trademarks/overview-video.html
A portfolio built over time
Tapestry Home Brands filed its first South African trademark in 1974 and has filed 171 since; its busiest year was 2019, with 45 new filings. The chart shows its filings per year from 1970.
Trademarks by filing year, up to 2024; applications still pending are not included.
The names behind the portfolio
Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.
| Name | Marks | Filing years |
|---|---|---|
| Tapestry Home Brands | 242 | 1974–2021 |
| Coricraft Group | 72 | 1997–2019 |
Where Tapestry Home Brands expanded its business
Trademark classes show what a business sells. Tapestry Home Brands' portfolio is concentrated in furniture (class 20), advertising & retail (class 35), tech & it services (class 42). Its most recent moves were into cosmetics & cleaning (2019), education & entertainment (2017), metal goods (2016).
Tapestry Home Brands trademarks: expansion into trademark classes, 1970–2021
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tapestry-home-brands-south-african-trademarks/class-expansion-video.html
Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.
| Class | Marks | Share | Since |
|---|---|---|---|
| 20 Furniture | 62 | 36.3% | 1974 |
| 35 Advertising & retail | 42 | 24.6% | 1986 |
| 42 Tech & IT services | 14 | 8.2% | 1986 |
| 24 Textiles | 11 | 6.4% | 1985 |
| 6 Metal goods | 4 | 2.3% | 2016 |
| 9 Electronics & software | 4 | 2.3% | 2016 |
| 11 Lighting & appliances | 4 | 2.3% | 2016 |
| 14 Jewellery & watches | 4 | 2.3% | 2016 |
The brands Tapestry Home Brands protects most
The word marks and logo names Tapestry Home Brands has filed most often – the same brand filed in more classes, in more versions or again over the years.
| # | Brand | Trademarks | Classes | Filed |
|---|---|---|---|---|
| 1 | TAPESTRY HOME BRANDS | 38 | 14 | 2019–2019 |
| 2 | CORICRAFT | 16 | 12 | 2006–2016 |
| 3 | VOLPES | 6 | 3 | 1999–2017 |
| 4 | BIGGIE BEST | 4 | 3 | 1985–2021 |
| 5 | AS A MATTER OF FACTORY WE DO COST LESS | 4 | 2 | 2017–2017 |
| 6 | BROWSE.CLICK.SLEEP. | 4 | 2 | 2017–2017 |
| 7 | BEDUCATION | 3 | 3 | 2014–2017 |
| 8 | HOUSE OF BEDS (THE) | 3 | 3 | 2000–2000 |
| 9 | MATTRESS 101 | 3 | 3 | 2017–2017 |
| 10 | MATTRESS HYPER | 3 | 3 | 1999–1999 |
| 11 | SLEEP FOR LIFE | 3 | 3 | 2018–2018 |
| 12 | DIAL.A.BED | 3 | 2 | 1990–2016 |
| 13 | FORTY WINKS | 3 | 2 | 1974–1988 |
| 14 | WETHERLYS | 3 | 2 | 1997–1997 |
| 15 | 100 NIGHT COMFORT EXCHANGE | 2 | 2 | 2016–2016 |
Logos filed most often (since 2020)
Tapestry Home Brands' logos
The 4 different logos Tapestry Home Brands has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.
How quickly its trademarks are registered
Over the last five years, Tapestry Home Brands' marks took a median of 6.1 years from filing to registration, slower than the market's 2.7 years. Most of that time is examination: 4.1 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance. In 2026 the median jumped to 7.4 years: older applications – many filed years earlier – were finally accepted and registered, as the registry worked through its examination backlog.
Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.
Who files the most in Tapestry Home Brands' classes
Ranked by number of trademarks filed in Tapestry Home Brands' main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Tapestry Home Brands' market position, not who is most like it.
In the last five years, Tapestry Home Brands was #1353 of 5,866 filers in class 35 (advertising & retail), with 2 of 11,124 trademarks.
Tapestry Home Brands' share of all trademarks filed in each of its main classes, per filing year.
Top trademark filers in class 20 (furniture), South Africa 1975–2024: Tapestry Home Brands
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tapestry-home-brands-south-african-trademarks/class-20-race-video.html
Main competitors – the companies most like Tapestry Home Brands
Ranked by how similar their whole trademark portfolio is to Tapestry Home Brands' – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.
Tapestry Home Brands trademarks vs competitors: filings per year, 2010–2024
Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/tapestry-home-brands-south-african-trademarks/competitors-video.html
Trademark filings per year: Tapestry Home Brands (orange) and its five closest competitors.
| # | Company | Relationship | Similarity |
|---|---|---|---|
| 1 | Vermont Sales | Supplier / brand owner | 71% |
| 2 | Ppg Industries Ohio | Supplier / brand owner | 64% |
| 3 | Massmart | Other field | 68% |
| 4 | Pepkor | Other field | 67% |
| 5 | Woolworths | Other field | 64% |
| 6 | Takealot Online | Other field | 61% |
| 7 | Target | Other field | 60% |
| 8 | Strandfoam Group | – | 86% |
| 9 | Sleep Group | – | 85% |
| 10 | Bravo Group Manufacturing | – | 79% |
Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.
Tapestry Home Brands – relevant export countries
South Africa exported US$12.0 billion of the goods Tapestry Home Brands' main classes cover in the last year – furniture; mattresses; beds; mirrors (class 20); blankets; bed linen; curtains; textiles (class 24); common metals and their alloys; small items of metal hardware; metal building materials; fittings of metal (class 6); computer software; computers; covers; downloadable (class 9); lights; lamps; lanterns; lamp shades (class 11). Combining where these goods are exported, imported, growing and made (and copied), and what protection costs, these are the markets where Tapestry Home Brands' trademarks matter most.
Where South Africa exports Tapestry Home Brands' top goods
Tapestry Home Brands' trademarks most often cover furniture, blankets, common metals and their alloys and lights. South Africa's ten largest export markets for these goods took 63% of its exports of them in 2024.
South Africa's exports of each good to the country in 2024 (US$ million). The goods are the ones Tapestry Home Brands' specifications mention most in its main classes; the figures are national exports, not the company's own sales.
Adjust the weightings
These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.
Worldwide
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | European Union | 82 | US$2.0 billion | -6% | National | US$2,388 |
| 2 | United States of America | 75 | US$1.1 billion | -3% | National | US$3,425 |
| 3 | United Kingdom | 67 | US$185 m | -3% | National | US$1,371 |
| 4 | Japan | 66 | US$474 m | -4% | National | US$1,774 |
| 5 | China | 63 | US$1.4 billion | -5% | National | US$1,224 |
| 6 | Canada | 60 | US$55 m | -8% | National | US$2,192 |
| 7 | India | 60 | US$170 m | -2% | National | US$1,295 |
| 8 | Türkiye | 60 | US$63 m | -9% | National | US$1,258 |
| 9 | Australia | 59 | US$75 m | -4% | National | US$2,380 |
| 10 | Switzerland | 58 | US$31 m | -8% | National | US$1,660 |
Africa
| # | Market | Score | SA exports | Import growth / yr | Route | Cost, 5 classes |
|---|---|---|---|---|---|---|
| 1 | Lesotho | 55 | US$176 m | +28% | National | US$326 |
| 2 | Mozambique | 54 | US$1.4 billion | -0% | ARIPO | US$450 S&Z |
| 3 | Zimbabwe | 54 | US$356 m | +9% | ARIPO | US$450 S&Z |
| 4 | Nigeria | 54 | US$10 m | -11% | National | US$1,015 S&Z |
| 5 | Morocco | 53 | US$4.3 m | +16% | National | US$1,408 |
| 6 | Tanzania | 53 | US$113 m | +4% | ARIPO | US$450 S&Z |
| 7 | OAPI (17 states) | 53 | US$132 m | -3% | National | US$1,563 S&Z |
| 8 | Egypt | 53 | US$16 m | -1% | National | US$2,278 |
| 9 | Namibia | 52 | US$352 m | +7% | ARIPO | US$450 S&Z |
| 10 | Malawi | 52 | US$53 m | +22% | ARIPO | US$450 S&Z |
SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 5 classes; ARIPO costs are per country, plus US$301 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.
Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.
Protecting its top brands in Nigeria and OAPI with S&Z
| Brand | Classes | Nigeria | OAPI (17 states) |
|---|---|---|---|
| TAPESTRY HOME BRANDS | 14 | US$2,842 | US$3,225 |
| CORICRAFT | 12 | US$2,436 | US$2,856 |
| VOLPES | 3 | US$609 | US$1,194 |
| BIGGIE BEST | 3 | US$609 | US$1,194 |
| AS A MATTER OF FACTORY WE DO COST LESS | 2 | US$406 | US$1,009 |
S&Z all-in prices per brand in its number of classes, filing to registration.
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Word marks you may have considered opposing
For Tapestry Home Brands' five most-filed brands: word marks of other companies (not Tapestry Home Brands' own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.
Similar to TAPESTRY HOME BRANDS (classes 20, 24, 35, 36, 42; searched 2018-01-31 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similar to CORICRAFT (classes 20, 35, 36, 42; searched 2019-03-27 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similar to VOLPES (classes 20, 24, 35; searched 2023-07-26 to 2026-11-08)
| Mark | Published | Class | Applicant |
|---|---|---|---|
| VULPES | 2023-07-26 | 35 | Private individual |
Similar to BIGGIE BEST (classes 24, 35, 42; no close matches in the search)
No confusingly similar marks of other companies found.
Similar to AS A MATTER OF FACTORY WE DO COST LESS (classes 20, 35; searched 2018-05-30 to 2026-11-08)
No confusingly similar marks of other companies found in this period.
Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.
How S&Z can help you
S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.
We manage your trademarks – not just file them
Analysing your data, monitoring competitors and making sure your trademark assets remain protected:
Filing and renewal at fixed, all-inclusive prices
S&Z prices – South African trademarks
| Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificate | US$240 |
| Each additional class of the same mark, filed at the same time | US$225 |
| Renewal online, per class (every 10 years from filing) | R1,027 ≈ US$62.29 |
Renewal in rand; US$ at R16.49 per US$.
Tapestry Home Brands' next five years of renewals
108 of Tapestry Home Brands' registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$6,726 over the five years.
Tapestry Home Brands: frequently asked questions
What should Tapestry Home Brands consider for its trademarks?
- Where to file next: its goods sell strongly in Mozambique, Zimbabwe and Nigeria – markets where South African exports of the same goods are large or growing, and where S&Z files at its own all-in prices (see “Tapestry Home Brands – relevant export countries”).
- Possible gaps: its competitors also protect class 8 (hand tools), class 7 (machines) – worth checking against what the business sells or plans to sell.
- Brand coverage: As A Matter Of Factory We Do Cost Less is protected in only one or two classes – check whether related goods or services (for example merchandise or online services) need cover too.
- Similar marks: we found 1 word mark of other companies that we consider confusingly similar to its top brands (see “Word marks you may have considered opposing”) – a watch service flags new ones while they can still be opposed.
- Fewer new brands: new brand names fell from 5.6 to 0.2 a year – worth reviewing whether planned launches are being protected early enough.
- Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.