Spur trademarks in 45 seconds
Video: Spur's South African trademarks in 45 seconds – 306 trademarks since 1963, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Spur and its closest rivals – trademarks filed since 1970: Spur 306, KFC 334, Wimpy (Pleasure Foods) 594, Athanasios Cavallineas … 45, Triplesevens Trust 20.
- Its biggest brands: Casa Bella (8), John Dory's (8), Panarottis (7), Grill & Go (6), Panarotti's Express (6), Reel Sushi (6).
- Logos filed since 2020: Spur 27, KFC 49, Wimpy (Pleasure Foods) 16, Athanasios Cavallineas … 0, Triplesevens Trust 0.
- Trademarks filed per year (three-year average): Spur 9, KFC 11, Wimpy (Pleasure Foods) 4, Athanasios Cavallineas … 0, Triplesevens Trust 0.
- Classes used: Spur 12, KFC 14, Wimpy (Pleasure Foods) 21, Athanasios Cavallineas … 4, Triplesevens Trust 6.
- New brand names a year (five-year average): Spur 3.4, KFC 3.6, Wimpy (Pleasure Foods) 2.4, Athanasios Cavallineas … 0.2, Triplesevens Trust 0.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za