Spur trademarks: expansion into trademark classes, 1970–2024
Video: how Spur extended its South African trademarks into new classes from 1970 to 2024 – from restaurants & hotels, coffee, flour & sweets, meat, dairy & oils into new fields. 12 of 45 classes, 306 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Spur already used 3 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 32 beer & soft drinks.
- 1977: Spur moves into class 43 restaurants & hotels.
- 1988: Spur moves into class 3 cosmetics & cleaning; class 18 leather & bags; class 28 toys & sports goods; class 42 tech & IT services.
- 1989: Spur moves into class 35 advertising & retail.
- 2000: Spur moves into class 41 education & entertainment.
- 2008: Spur moves into class 20 furniture.
- 2022: Spur moves into class 9 electronics & software.
- By 2024, Spur had trademarks in 12 of the 45 classes.