RFG Foods trademarks in 45 seconds
Video: RFG Foods's South African trademarks in 45 seconds – 174 trademarks since 1931, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- RFG Foods and its closest rivals – trademarks filed since 1970: RFG Foods 174, Tiger Brands 3,470, Libstar 364, Nestlé 2,327, AVI 1,717.
- Its biggest brands: Rhodes Quality (9), Pakco (8), Hinds (7), Portobello (7), Rhodes (7), Rff (6).
- Logos filed since 2020: RFG Foods 20, Tiger Brands 170, Libstar 45, Nestlé 75, AVI 24.
- Trademarks filed per year (three-year average): RFG Foods 3, Tiger Brands 27, Libstar 9, Nestlé 12, AVI 11.
- Classes used: RFG Foods 12, Tiger Brands 34, Libstar 18, Nestlé 33, AVI 38.
- New brand names a year (five-year average): RFG Foods 0.4, Tiger Brands 11.2, Libstar 7.4, Nestlé 8.8, AVI 5.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za