RFG Foods trademarks: expansion into trademark classes, 1970–2022
Video: how RFG Foods extended its South African trademarks into new classes from 1970 to 2022 – from meat, dairy & oils, coffee, flour & sweets, beer & soft drinks into new fields. 12 of 45 classes, 174 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, RFG Foods already used 6 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 31 fresh produce & pet food, class 1 chemicals, class 5 pharmaceuticals.
- 1980: RFG Foods moves into class 33 wines & spirits.
- 1984: RFG Foods moves into class 42 tech & IT services.
- 1998: RFG Foods moves into class 18 leather & bags.
- 2003: RFG Foods moves into class 35 advertising & retail.
- 2014: RFG Foods moves into class 41 education & entertainment.
- 2017: RFG Foods moves into class 43 restaurants & hotels.
- By 2022, RFG Foods had trademarks in 12 of the 45 classes.