Petronas – South African trademarks

Updated 8 November 2026

Petronas is Malaysia's national oil and gas company. Its brands include Petronas lubricants and fuels, and it is known for its motorsport sponsorship.

How Petronas has built and protected its brands in South Africa – its trademark portfolio, where it expanded, how quickly its marks are registered, and who it competes with.

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#223largest trademark owner in South Africa (of 121,626)
267trademarks filed
2different logos published since 2020
26of 45 classes used
1996first trademark filed
24filed in the last 10 years

Petronas trademarks in 45 seconds

Petronas trademarks in 45 seconds

Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/petronas-south-african-trademarks/overview-video.html

A portfolio built over time

Petronas filed its first South African trademark in 1996 and has filed 267 since; its busiest year was 2002, with 133 new filings. The chart shows its filings per year from 1970.

Trademarks by filing year, up to 2024; applications still pending are not included.

The names behind the portfolio

Over the years the group has filed under several names – earlier company names, holding companies and subsidiaries. We count them together.

NameMarksFiling years
Petronas2671996–2021

Where Petronas expanded its business

Trademark classes show what a business sells. Petronas' portfolio is concentrated in oils & fuels (class 4), chemicals (class 1), advertising & retail (class 35). Its most recent moves were into jewellery & watches (2002), tobacco (2002), rubber & plastics (2002).

Petronas trademarks: expansion into trademark classes, 1970–2021

Petronas trademarks: expansion into trademark classes, 1970–2021

Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/petronas-south-african-trademarks/class-expansion-video.html

Each tile is a class; it lights up when the group first files in it and darkens with more filings; the dots show how many of its closest rivals also file in that class. The chart compares the number of classes used with its rivals. The video runs from 1970; classes entered earlier are lit from the start.

ClassMarksShareSince
4 Oils & fuels4015.0%1996
1 Chemicals3814.2%1996
35 Advertising & retail166.0%1996
16 Paper & print124.5%1996
41 Education & entertainment124.5%1996
18 Leather & bags124.5%2002
25 Clothing124.5%2002
9 Electronics & software124.5%1996

The brands Petronas protects most

The word marks and logo names Petronas has filed most often – the same brand filed in more classes, in more versions or again over the years.

#BrandTrademarksClassesFiled
1PETRONAS37261996–2014
2FP134122002–2002
3NEW RACE (THE)11112002–2002
4FPR PETRONAS RACING992002–2002
5PASSIONATE ABOUT PROGRESS992019–2019
6SYNTIUM551999–1999
7FPR432002–2002
8LUBRAM421996–1996
9MACH421996–1996
10SPRINTA421996–1996
11FLUID TECHNOLOGY SOLUTIONS332014–2014
12AGRILUB221996–1996
13AGRILUB UNIVERSAL SAE221996–1996
14AKCELA MULTI-TRACTION222021–2021
15ATF-D221996–1996

Logos filed most often (since 2020)

Petronas trademark logo
2 filings · 2 classes
Petronas trademark logo
1 filing · 1 class

Petronas' logos

The 2 different logos Petronas has had published since 2020 – each logo shown once, however many classes or versions it was filed in. Logos protected in more classes come first.

How quickly its trademarks are registered

Over the last five years, Petronas' marks took a median of 3.2 years from filing to registration, slower than the market's 2.7 years. Most of that time is examination: 1.8 years from filing to acceptance (market: 1.9). Registration itself follows about half a year after acceptance.

Median years from filing to registration per registration year, split into examination (filing → acceptance) and acceptance → registration; the dashed line is the market median. A high recent value means older applications came through that year.

Who files the most in Petronas' classes

Ranked by number of trademarks filed in Petronas' main classes – any company that files there, whatever else it does (including retailers' own brands). This shows Petronas' market position, not who is most like it.

In the last five years, Petronas was #171 of 419 filers in class 4 (oils & fuels), with 1 of 714 trademarks; #547 of 947 filers in class 1 (chemicals), with 1 of 2,054 trademarks.

Petronas' share of all trademarks filed in each of its main classes, per filing year.

Top trademark filers in class 4 (oils & fuels), South Africa 1975–2024: Petronas

Top trademark filers in class 4 (oils & fuels), South Africa 1975–2024: Petronas

Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/petronas-south-african-trademarks/class-4-race-video.html

Main competitors – the companies most like Petronas

Ranked by how similar their whole trademark portfolio is to Petronas' – the same mix of classes and the same words in their marks – not by size. Large filers in its classes that do something different rank lower here.

Petronas trademarks vs competitors: filings per year, 2010–2024

Petronas trademarks vs competitors: filings per year, 2010–2024

Watch the video on its own page, with transcript – https://snz.co.za/trademark-country-selection-direct/petronas-south-african-trademarks/competitors-video.html

Trademark filings per year: Petronas (orange) and its five closest competitors.

#CompanyRelationshipSimilarity
1Motus–76%
2DH Brothers Industries–75%
3Bridgestone–71%
4Equinor–70%
5Aisin Seiki Kabushiki Kaisha Also–67%
6Volvo–67%
7Caterpillar–66%
8State Power Investment–65%
9Trade Call Investments Apparel–65%
10Astron Energy–64%

Similarity of trademark activity since 2015 (classes and words used in marks). Retailers appear where their own brands compete on the shelf.

Petronas – relevant export countries

South Africa exported US$3.2 billion of the goods Petronas' main classes cover in the last year – fuels; lubricants; industrial oils and greases; fuel oil (class 4); chemicals; chemical preparations; transmission fluid; chemical substances (class 1); books; posters; stickers (class 16); handbags; umbrellas; wallets; tote bags (class 18); hats; shirts; clothing; jackets (class 25). Combining where these goods are exported, imported, growing and made (and copied), and what protection costs, these are the markets where Petronas' trademarks matter most.

Adjust the weightings

These weightings decide how the countries below are ranked. Change any value and the others adjust to keep the total at 100%.

Worldwide

#MarketScoreSA exportsImport growth / yrRouteCost, 5 classes
1European Union71US$197 m-7%NationalUS$2,388
2United States of America67US$92 m-13%NationalUS$3,425
3United Kingdom65US$27 m-7%NationalUS$1,371
4Japan61US$8.1 m-4%NationalUS$1,774
5Botswana60US$807 m-17%ARIPOUS$450
6Canada58US$4.1 m-11%NationalUS$2,192
7Eswatini57US$300 m-4%NationalUS$446
8Switzerland57US$1.6 m-3%NationalUS$1,660
9Zimbabwe56US$180 m+177%ARIPOUS$450
10Nigeria56US$13 m-25%NationalUS$1,015

Africa

#MarketScoreSA exportsImport growth / yrRouteCost, 5 classes
1Botswana60US$807 m-17%ARIPOUS$450 S&Z
2Eswatini57US$300 m-4%NationalUS$446
3Zimbabwe56US$180 m+177%ARIPOUS$450 S&Z
4Nigeria56US$13 m-25%NationalUS$1,015 S&Z
5Namibia56US$220 m+2%ARIPOUS$450 S&Z
6Tanzania54US$16 m-4%ARIPOUS$450 S&Z
7OAPI (17 states)53US$18 m-12%NationalUS$1,563 S&Z
8Malawi53US$25 m+177%ARIPOUS$450 S&Z
9Mozambique53US$123 m-18%ARIPOUS$450 S&Z
10Egypt52US$762 k+18%NationalUS$2,278

SA exports = South Africa's exports of these goods to the market in the last year. Ranked with the default weightings. Score 0–100 from South Africa's exports of the goods to the market, net imports, import growth, foreign trademark filings, where the goods are made, market size and the cost of protection. Costs are total fees (official and professional) to file in 5 classes; ARIPO costs are per country, plus US$301 once per ARIPO application; S&Z = S&Z's own all-in price. Goods are taken from the classes and specifications, so the ranking is indicative.

Trade data: CEPII BACI (version 202601, trade flows 2022–2024), Licence Etalab 2.0; aggregated and combined with other data by S&Z.

Protecting its top brands in Nigeria and OAPI with S&Z

BrandClassesNigeriaOAPI (17 states)
PETRONAS26US$5,278US$5,441
FP112US$2,436US$2,856
NEW RACE (THE)11US$2,233US$2,671
FPR PETRONAS RACING9US$1,827US$2,302
PASSIONATE ABOUT PROGRESS9US$1,827US$2,302

S&Z all-in prices per brand in its number of classes, filing to registration.

TM Country Selection  Rank the countries for your own goods and get the quotes.

Word marks you may have considered opposing

For Petronas' five most-filed brands: word marks of other companies (not Petronas' own group) that our similar word mark search, SimTM, found in the brand's own classes, and that we consider confusingly similar – from the earliest match found to today.

Similar to PETRONAS (classes 1, 4, 25, 35, 41; searched 2018-11-28 to 2026-11-08)

No confusingly similar marks of other companies found in this period.

Similar to FP1 (classes 25, 35, 41; no close matches in the search)

No confusingly similar marks of other companies found.

Similar to NEW RACE (THE) (classes 25, 35, 41; searched 2018-03-28 to 2026-11-08)

No confusingly similar marks of other companies found in this period.

Similar to FPR PETRONAS RACING (classes 25, 35; searched 2018-11-28 to 2026-11-08)

No confusingly similar marks of other companies found in this period.

Similar to PASSIONATE ABOUT PROGRESS (classes 1, 4, 25, 35; searched 2018-01-31 to 2026-11-08)

No confusingly similar marks of other companies found in this period.

Similarity of the words only. Whether a mark could have been opposed depends on the goods and services, the reputation of the brand and the facts – S&Z can advise. New marks like these are what SimTM watch reports as they are published.

How S&Z can help you

S&Z does not just file trademarks. We are a technology-first firm that manages trademarks – analysing your data, monitoring competitors and making sure your trademark assets remain protected.

We manage your trademarks – not just file them

Analysing your data, monitoring competitors and making sure your trademark assets remain protected:

Renewal managementEvery renewal date in your portfolio tracked and paid online.
Competitor watchGet real-time competitor analysis.
Similar-mark watchNew word marks that come close to yours, found as they are published using SimTM.
Expansion into AfricaLowest-cost trademark expansion into Africa - Nigeria, OAPI.

Filing and renewal at fixed, all-inclusive prices

S&Z prices – South African trademarks

Filing, first class – incl. official fee, examination report, routine office action, acceptance, publication, registration and e-certificateUS$240
Each additional class of the same mark, filed at the same timeUS$225
Renewal online, per class (every 10 years from filing)R1,027
≈ US$62.29

Renewal in rand; US$ at R16.49 per US$.

Petronas' next five years of renewals

29 of Petronas' registered marks reach their ten-year renewal date in 2027–2031. Renewed online with S&Z, that costs about US$1,806 over the five years.

Petronas: frequently asked questions

What should Petronas consider for its trademarks?
  • Where to file next: its goods sell strongly in Botswana, Zimbabwe and Nigeria – markets where South African exports of the same goods are large or growing, and where S&Z files at its own all-in prices (see “Petronas – relevant export countries”).
  • Possible gaps: its competitors also protect class 7 (machines), class 2 (paints) – worth checking against what the business sells or plans to sell.
  • Fewer new brands: new brand names fell from 0.6 to 0.2 a year – worth reviewing whether planned launches are being protected early enough.
  • Renewals and use: keep track of the ten-year renewal dates and of marks that are no longer used – unused marks can be challenged after five years, and some may no longer be worth renewing.
Which of Petronas' brands have been protected the longest?
Several of Petronas' brands have been protected for generations and are still being filed today: PASSIONATE ABOUT PROGRESS (first filed 2019, most recently 2019). Brands that are refiled over decades – in new classes, new logos or updated packaging – keep their protection current as the business changes.
How many new brands does Petronas launch each year?
Counting only brand names it had never filed before, Petronas filed about 0.2 new brand names a year over the last five complete years, fewer than the 0.6 a year in the five years before; its busiest year in the last decade was 2019, with 2. Its closest competitors averaged 2.9 new brand names a year over the same period (Motus 8.4, DH Brothers Industries 2.8, Bridgestone 3.4, Equinor 0.0, Aisin Seiki Kabushiki Kaisha Also 0.0). New brand names are a good indicator of product launches and innovation.
How broadly does Petronas protect each brand?
Petronas has filed 39 different brand names. 10% of them are protected in a single class, while 6 cover five classes or more – the widest is PETRONAS, in 26 classes. A brand used beyond its core product (merchandise, services, related goods) needs protection in each of those classes: in South Africa each class is a separate application.
When in the year does Petronas usually file trademarks?
Over the last ten years, Petronas filed most often in September (48% of its filings), October (36%) and June (8%); the busiest quarter was Q3 (48%). Filing well before a launch matters: rights in South Africa date from the filing date, and examination can take more than a year.
Which classes do Petronas' competitors protect that Petronas does not?
Several of Petronas' closest competitors have filed since 2015 in classes Petronas has never used: class 7 (machines, 3 of its top five competitors); class 2 (paints, 3 of its top five competitors); class 22 (ropes & tents, 2 of its top five competitors); class 27 (carpets, 2 of its top five competitors). These are not necessarily gaps – they may reflect different products – but they are worth reviewing against the goods and services the business actually offers or plans.
How long do Petronas' South African trademarks last, and when must they be renewed?
A South African trademark registration lasts ten years from the filing date and can be renewed for further ten-year periods indefinitely. Renewal can be paid in the months before the due date, and a six-month grace period applies after it, with a late-payment fee; a mark that is not renewed is removed from the register. A registered mark can also be challenged if it has not been used for five years or more, so use matters as much as renewal.
Do Petronas' South African trademarks protect its brands elsewhere in Africa?
No – trademarks are territorial, and a South African registration covers South Africa only. South Africa is not a member of the Madrid system, so international registration is not available to South African applicants. Protection elsewhere in Africa comes from national filings (for example Nigeria), a single OAPI registration covering 17 West and Central African states, or a regional ARIPO application designating member states such as Botswana, Zimbabwe and Mozambique. S&Z files in all of these, including Nigeria together with South Africa (SANi).
What can Petronas do if someone files a mark similar to one of its brands?
When a new application is advertised for opposition, the owner of an earlier, similar mark can oppose it – in South Africa within three months of the advertisement (this period can be extended). After registration, a conflicting mark can still be challenged through rectification of the register, and use of a confusingly similar mark can be stopped through an infringement action. The key is seeing new applications in time, which is what a similar-mark watch does.
What is SimTM?
SimTM is the similar-trademark technology behind GlobalIPCo's South African trademark watching services, which S&Z uses. It identifies newly published trademarks that sound or look similar to a registered mark, at four levels of sensitivity that progressively widen the marks flagged – from the most relevant to marks of more general interest. It is fast enough to check every trademark journal as it is published, so owners can be alerted to similar marks while they can still be opposed within the three-month opposition period. The word marks listed under “Word marks you may have considered opposing” were found with SimTM's two closest levels and then reviewed, so only marks we consider confusingly similar to Petronas' brands are shown.
How accurate is the information on this page?
The figures, charts and videos on this page are based on trademark and trade data obtained by S&Z, and are only as accurate as that data. Records can be incomplete, delayed or contain errors, and linking marks to Petronas and its group companies involves judgement. S&Z therefore does not guarantee that all the information is 100% accurate or complete. It is a general overview, not legal advice: please contact S&Z before relying on it for a filing, renewal, opposition or other decision.