Pepkor trademarks in 45 seconds
Video: Pepkor's South African trademarks in 45 seconds – 802 trademarks since 1919, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Pepkor and its closest rivals – trademarks filed since 1970: Pepkor 801, TFG 766, Woolworths 2,284, Retailability 191, Fast Retailing 142.
- Its biggest brands: Pep (59), Dealz (26), Ackermans Baby Company (17), Waverley (14), Cuddlesome (13), Ackermans (13).
- Logos filed since 2020: Pepkor 121, TFG 142, Woolworths 303, Retailability 70, Fast Retailing 30.
- Trademarks filed per year (three-year average): Pepkor 21, TFG 31, Woolworths 97, Retailability 3, Fast Retailing 6.
- Classes used: Pepkor 36, TFG 31, Woolworths 45, Retailability 19, Fast Retailing 21.
- New brand names a year (five-year average): Pepkor 9.8, TFG 8.8, Woolworths 22.2, Retailability 2.8, Fast Retailing 2.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za