Pepkor trademarks: expansion into trademark classes, 1970–2025
Video: how Pepkor extended its South African trademarks into new classes from 1970 to 2025 – from clothing, advertising & retail, textiles into new fields. 36 of 45 classes, 802 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Pepkor already used 5 classes, including class 24 textiles, class 25 clothing, class 9 electronics & software, class 11 lighting & appliances, class 27 carpets.
- 1974: Pepkor moves into class 23 yarns; class 26 haberdashery; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1976: Pepkor moves into class 20 furniture.
- 1980: Pepkor moves into class 10 medical devices.
- 1981: Pepkor moves into class 18 leather & bags; class 28 toys & sports goods.
- 1982: Pepkor moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks.
- 1990: Pepkor moves into class 16 paper & print.
- 2000: Pepkor moves into class 21 kitchenware.
- 2002: Pepkor moves into class 4 oils & fuels.
- 2005: Pepkor moves into class 8 hand tools; class 12 vehicles.
- 2006: Pepkor moves into class 14 jewellery & watches.
- 2017: Pepkor moves into class 2 paints; class 6 metal goods; class 22 ropes & tents; class 34 tobacco.
- 2023: Pepkor moves into class 7 machines.
- By 2025, Pepkor had trademarks in 36 of the 45 classes.