Motus trademarks: expansion into trademark classes, 1970–2024
Video: how Motus extended its South African trademarks into new classes from 1970 to 2024 – from advertising & retail, vehicles, construction & repair into new fields. 28 of 45 classes, 685 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Motus already used 2 classes, including class 7 machines, class 12 vehicles.
- 1972: Motus moves into class 4 oils & fuels.
- 1979: Motus moves into class 42 tech & IT services.
- 1981: Motus moves into class 9 electronics & software; class 11 lighting & appliances.
- 1982: Motus moves into class 37 construction & repair.
- 1988: Motus moves into class 16 paper & print.
- 1994: Motus moves into class 35 advertising & retail.
- 2003: Motus moves into class 28 toys & sports goods; class 41 education & entertainment.
- 2005: Motus moves into class 8 hand tools; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 25 clothing.
- 2006: Motus moves into class 17 rubber & plastics.
- 2007: Motus moves into class 36 finance & insurance.
- 2013: Motus moves into class 39 transport & travel.
- 2015: Motus moves into class 3 cosmetics & cleaning.
- 2019: Motus moves into class 45 legal & security.
- 2020: Motus moves into class 40 processing materials.
- 2021: Motus moves into class 2 paints; class 6 metal goods; class 19 building materials; class 27 carpets.
- 2023: Motus moves into class 13 firearms & fireworks.
- By 2024, Motus had trademarks in 28 of the 45 classes.