Massmart trademarks in 45 seconds
Video: Massmart's South African trademarks in 45 seconds – 1,978 trademarks since 1955, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Massmart and its closest rivals – trademarks filed since 1970: Massmart 1,978, Shoprite 2,446, SPAR 562, Target 929, Suning International Se… 45.
- Its biggest brands: Aro (47), Dion (44), Multi Save (43), Builders Pride (37), Econo (32), Out & About (32).
- Logos filed since 2020: Massmart 199, Shoprite 369, SPAR 115, Target 165, Suning International Se… 2.
- Trademarks filed per year (three-year average): Massmart 34, Shoprite 67, SPAR 39, Target 36, Suning International Se… 0.
- Classes used: Massmart 44, Shoprite 44, SPAR 35, Target 36, Suning International Se… 45.
- New brand names a year (five-year average): Massmart 9.8, Shoprite 19.8, SPAR 5.8, Target 2.2, Suning International Se… 0.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za