Massmart trademarks: expansion into trademark classes, 1970–2024
Video: how Massmart extended its South African trademarks into new classes from 1970 to 2024 – from advertising & retail, paper & print, lighting & appliances into new fields. 44 of 45 classes, 1,978 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Massmart already used 5 classes, including class 2 paints, class 9 electronics & software, class 11 lighting & appliances, class 7 machines, class 3 cosmetics & cleaning.
- 1971: Massmart moves into class 12 vehicles; class 25 clothing.
- 1973: Massmart moves into class 35 advertising & retail.
- 1975: Massmart moves into class 21 kitchenware.
- 1976: Massmart moves into class 24 textiles.
- 1977: Massmart moves into class 14 jewellery & watches; class 42 tech & IT services.
- 1978: Massmart moves into class 5 pharmaceuticals; class 16 paper & print; class 18 leather & bags; class 22 ropes & tents; class 23 yarns; class 28 toys & sports goods; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 37 construction & repair; class 43 restaurants & hotels.
- 1979: Massmart moves into class 6 metal goods; class 8 hand tools.
- 1980: Massmart moves into class 10 medical devices.
- 1981: Massmart moves into class 1 chemicals; class 4 oils & fuels; class 13 firearms & fireworks; class 15 musical instruments; class 17 rubber & plastics; class 19 building materials; class 20 furniture; class 26 haberdashery; class 27 carpets; class 33 wines & spirits; class 34 tobacco; class 36 finance & insurance; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment.
- 2013: Massmart moves into class 45 legal & security.
- By 2024, Massmart had trademarks in 44 of the 45 classes.