Libstar trademarks in 45 seconds
Video: Libstar's South African trademarks in 45 seconds – 364 trademarks since 1931, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Libstar and its closest rivals – trademarks filed since 1970: Libstar 364, Clover 783, Tiger Brands 3,470, AVI 1,717, RCL Foods 926.
- Its biggest brands: Denny (13), Patleys (10), Ambassador Foods (8), Lancewood (8), From Our Home To Yours (7), Libstar From Our Home To Yours (7).
- Logos filed since 2020: Libstar 45, Clover 71, Tiger Brands 170, AVI 24, RCL Foods 57.
- Trademarks filed per year (three-year average): Libstar 9, Clover 0, Tiger Brands 27, AVI 11, RCL Foods 17.
- Classes used: Libstar 18, Clover 24, Tiger Brands 34, AVI 38, RCL Foods 29.
- New brand names a year (five-year average): Libstar 7.4, Clover 8.4, Tiger Brands 11.2, AVI 5.8, RCL Foods 9.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za