Libstar trademarks: expansion into trademark classes, 1970–2024
Video: how Libstar extended its South African trademarks into new classes from 1970 to 2024 – from meat, dairy & oils, coffee, flour & sweets, cosmetics & cleaning into new fields. 18 of 45 classes, 364 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Libstar already used 6 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 3 cosmetics & cleaning, class 31 fresh produce & pet food, class 21 kitchenware.
- 1979: Libstar moves into class 10 medical devices.
- 1982: Libstar moves into class 5 pharmaceuticals.
- 1983: Libstar moves into class 42 tech & IT services.
- 1998: Libstar moves into class 20 furniture.
- 1999: Libstar moves into class 9 electronics & software; class 35 advertising & retail.
- 2015: Libstar moves into class 36 finance & insurance; class 41 education & entertainment.
- 2017: Libstar moves into class 39 transport & travel.
- 2018: Libstar moves into class 33 wines & spirits.
- 2019: Libstar moves into class 8 hand tools; class 16 paper & print.
- By 2024, Libstar had trademarks in 18 of the 45 classes.