Deutsche Telekom trademarks: expansion into trademark classes, 1970–2019
Video: how Deutsche Telekom extended its South African trademarks into new classes from 1970 to 2019 – from tech & it services, electronics & software, telecoms into new fields. 23 of 45 classes, 824 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1995: Deutsche Telekom moves into class 9 electronics & software; class 16 paper & print; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 41 education & entertainment; class 42 tech & IT services.
- 1996: Deutsche Telekom moves into class 14 jewellery & watches; class 18 leather & bags; class 25 clothing; class 28 toys & sports goods.
- 1998: Deutsche Telekom moves into class 35 advertising & retail.
- 1999: Deutsche Telekom moves into class 39 transport & travel.
- 2004: Deutsche Telekom moves into class 32 beer & soft drinks.
- 2007: Deutsche Telekom moves into class 45 legal & security.
- 2012: Deutsche Telekom moves into class 11 lighting & appliances.
- 2014: Deutsche Telekom moves into class 7 machines; class 10 medical devices; class 12 vehicles; class 44 medical & beauty care.
- 2017: Deutsche Telekom moves into class 3 cosmetics & cleaning; class 21 kitchenware; class 43 restaurants & hotels.
- By 2019, Deutsche Telekom had trademarks in 23 of the 45 classes.