New Zealand: registering a trademark costs an estimated US$700 for one class, plus US$246 for each further class. New Zealand is a member of the Madrid System, so a trademark can be filed with its office directly or extended to New Zealand through an international registration. New Zealand is a leading import market for carpets and mats (class 27) and firearms and fireworks (class 13). It is also one of the world's leading exporters of milk powder and condensed milk and butter.
Figures by trademark class count branded goods only: raw commodities that are traded mostly without brands - such as gold bars, fuel, bulk chemicals, grain and fabric by the metre - are left out. Hong Kong, Singapore and the United Arab Emirates are left out of the rankings, as much of their trade is re-exported.
Goods where New Zealand is among the world's 3 largest exporters, has at least 15% of world exports, or that make up at least 25% of its own exports - of at least US$500m a year.
Our estimate is about US$700 for one class, from filing to registration: about US$56 in official fees and about US$644 in professional (law firm) fees. Each further class adds about US$246. Responses to office actions and oppositions are not included. These are estimates only: the actual cost depends on the law firm and the application. Request a quote from a law firm on this site for an exact price.
New Zealand is a member of the Madrid System, so a trademark can be filed with its office directly or extended to New Zealand through an international registration. WIPO's fee to designate New Zealand is CHF 46 for one class (about US$55) and CHF 92 for two classes, on top of WIPO's basic fee for the international application.
New Zealand's 10 largest import markets by trademark class are electronics and software (class 9, US$5.5bn), vehicles (class 12, US$5.2bn), machines (class 7, US$5.2bn), clothing, footwear and headwear (class 25, US$1.6bn), pharmaceuticals (class 5, US$1.4bn), coffee, tea, bakery and confectionery (class 30, US$1.2bn), medical apparatus (class 10, US$943m), cosmetics and cleaning (class 3, US$869m), furniture (class 20, US$848m) and lighting, heating and cooking appliances (class 11, US$782m). Within its region, it stands out for carpets and mats (#6 in East Asia and Pacific), firearms and fireworks (#6 in East Asia and Pacific), textiles (#8 in East Asia and Pacific), beer and soft drinks (#8 in East Asia and Pacific), medical apparatus (#10 in East Asia and Pacific) and wines and spirits (#10 in East Asia and Pacific). Imports are growing fastest for tobacco and smokers' articles (19% a year), firearms and fireworks (10% a year) and meat, dairy and preserved foods (4% a year). Foreign applicants filed 31,824 trademark classes in New Zealand in 2024 - #10 in East Asia and Pacific - a sign of how many brand owners already protect their marks there.
New Zealand's exports of goods came to US$45.2bn in 2024. Its 10 largest exports were milk powder and condensed milk (US$6.2bn, 14% of its exports, #1 in the world), butter (US$2.9bn, 6% of its exports, #1 in the world), fresh fruit (US$2.5bn, 6% of its exports, #5 in the world), frozen beef (US$2.3bn, 5% of its exports, #5 in the world), lamb and goat meat (US$2.2bn, 5% of its exports, #2 in the world), logs (US$1.8bn, 4% of its exports, #1 in the world), cheese (US$1.7bn, 4% of its exports, #7 in the world), malt extract and food preparations of flour (US$1.5bn, 3% of its exports, #5 in the world), wine (US$1.3bn, 3% of its exports, #7 in the world) and milk and cream (US$984m, 2% of its exports, #5 in the world). By trademark class, its 10 largest exports were meat, dairy and preserved foods (class 29, US$5.9bn, #11 in the world), coffee, tea, bakery and confectionery (class 30, US$2.7bn, #22 in the world), machines (class 7, US$1.4bn, #48 in the world), wines and spirits (class 33, US$1.4bn, #12 in the world), electronics and software (class 9, US$1.2bn, #61 in the world), medical apparatus (class 10, US$622m, #33 in the world), agricultural products (class 31, US$515m, #27 in the world), pharmaceuticals (class 5, US$483m, #52 in the world), building materials (class 19, US$359m, #43 in the world) and vehicles (class 12, US$320m, #63 in the world). Where goods are made and exported, copies are often made too: a registered trademark there lets you act against counterfeits at the source, including with the help of customs.
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Find the best countries for your trademarkTrade: imports and exports of each trademark class's branded goods. Rankings compare countries' trade in those goods, without the re-export hubs. Costs are estimates.