Italy: registering a trademark costs an estimated US$983 for one class, plus US$109 for each further class. Italy is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Italy through an international registration. Protection in Italy can also come from an EU trade mark, which covers all 27 EU countries. Italy is a leading import market for tobacco and smokers' articles (class 34) and leather goods and bags (class 18). It is also one of the world's leading exporters of wines and spirits (class 33) and building materials (class 19).
Much of the trademark protection in Italy is obtained through EU trade marks, which cover all 27 EU countries. The filing figures on this page count only applications filed directly with Italy's own office. See European Union (EUIPO).
Figures by trademark class count branded goods only: raw commodities that are traded mostly without brands - such as gold bars, fuel, bulk chemicals, grain and fabric by the metre - are left out. Hong Kong, Singapore and the United Arab Emirates are left out of the rankings, as much of their trade is re-exported.
In colour: goods where Italy is among the world's 10 largest exporters, or has at least 5% of world exports. In grey, for comparison: its next-largest shares.
Goods where Italy is among the world's 3 largest exporters, has at least 15% of world exports, or that make up at least 25% of its own exports - of at least US$500m a year.
Our estimate is about US$983 for one class, from filing to registration: about US$167 in official fees and about US$816 in professional (law firm) fees. Each further class adds about US$109. Responses to office actions and oppositions are not included. These are estimates only: the actual cost depends on the law firm and the application. Request a quote from a law firm on this site for an exact price.
Italy is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Italy through an international registration. WIPO's fee to designate Italy is CHF 85 for one class (about US$102) and CHF 113 for two classes, on top of WIPO's basic fee for the international application. Protection in Italy can also come from an EU trade mark, which covers all 27 EU countries.
Italy's 10 largest import markets by trademark class are electronics and software (class 9, US$55.0bn), vehicles (class 12, US$55.0bn), machines (class 7, US$41.7bn), pharmaceuticals (class 5, US$31.9bn), clothing, footwear and headwear (class 25, US$26.1bn), meat, dairy and preserved foods (class 29, US$8.3bn), medical apparatus (class 10, US$7.8bn), lighting, heating and cooking appliances (class 11, US$6.8bn), cosmetics and cleaning (class 3, US$6.4bn) and rubber and plastics (class 17, US$6.2bn). Within its region, it stands out for tobacco and smokers' articles (#2 in Europe and Central Asia), leather goods and bags (#3 in Europe and Central Asia), pharmaceuticals (#4 in Europe and Central Asia), chemicals (#4 in Europe and Central Asia), paints (#4 in Europe and Central Asia) and vehicles (#4 in Europe and Central Asia). Imports are growing fastest for tobacco and smokers' articles (11% a year), vehicles (10% a year) and jewellery and watches (8% a year). Foreign applicants filed 7,995 trademark classes in Italy in 2024 - #14 in Europe and Central Asia - a sign of how many brand owners already protect their marks there.
Italy's exports of goods came to US$639.7bn in 2024. Its 10 largest exports were packaged medicines (US$38.4bn, 6% of its exports, #3 in the world), refined petroleum products (US$17.7bn, 3% of its exports, #12 in the world), cars (US$16.7bn, 3% of its exports, #14 in the world), jewellery (US$16.6bn, 3% of its exports, #1 in the world), vehicle parts (US$15.2bn, 2% of its exports, #9 in the world), vaccines, blood products and biologics (US$12.6bn, 2% of its exports, #7 in the world), handbags, luggage and cases (US$10.7bn, 2% of its exports, #3 in the world), valves and taps (US$9.3bn, 1% of its exports, #4 in the world), wine (US$8.7bn, 1% of its exports, #2 in the world) and leather footwear (US$8.1bn, 1% of its exports, #3 in the world). By trademark class, its 10 largest exports were machines (class 7, US$102.7bn, #5 in the world), pharmaceuticals (class 5, US$53.0bn, #5 in the world), vehicles (class 12, US$47.0bn, #12 in the world), electronics and software (class 9, US$44.5bn, #17 in the world), clothing, footwear and headwear (class 25, US$38.3bn, #4 in the world), jewellery and watches (class 14, US$18.7bn, #3 in the world), coffee, tea, bakery and confectionery (class 30, US$14.7bn, #3 in the world), furniture (class 20, US$14.3bn, #5 in the world), meat, dairy and preserved foods (class 29, US$14.1bn, #4 in the world) and cosmetics and cleaning (class 3, US$13.3bn, #5 in the world). Where goods are made and exported, copies are often made too: a registered trademark there lets you act against counterfeits at the source, including with the help of customs.
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