Trademark registration in Switzerland

Costs, market data and law firms for Switzerland

Switzerland

Switzerland: registering a trademark costs an estimated US$820 for one class, plus US$150 for each further class. Switzerland is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Switzerland through an international registration. Switzerland is a leading import market for jewellery and watches (class 14) and pharmaceuticals (class 5). It is also one of the world's leading exporters of jewellery and watches (class 14) and pharmaceuticals (class 5).

Population9.1m
Economy (GDP)US$1,044bn
Trademark classes filed by foreign applicants (2024)52,871
Madrid System memberYes

Figures by trademark class count branded goods only: raw commodities that are traded mostly without brands - such as gold bars, fuel, bulk chemicals, grain and fabric by the metre - are left out. Hong Kong, Singapore and the United Arab Emirates are left out of the rankings, as much of their trade is re-exported.

Where Switzerland is a leading market

  • #1 in Europe and Central Asia and #2 in the world for class 14 (Jewellery and watches) - US$13.3bn of imports
  • #2 in Europe and Central Asia and #3 in the world for class 5 (Pharmaceuticals) - US$66.7bn of imports
  • #5 in Europe and Central Asia and #8 in the world for class 16 (Paper and printed matter) - US$2.8bn of imports
  • #6 in Europe and Central Asia and #10 in the world for class 19 (Building materials) - US$2.3bn of imports
  • #7 in Europe and Central Asia and #11 in the world for class 20 (Furniture) - US$5.1bn of imports
  • #7 in Europe and Central Asia and #13 in the world for class 22 (Ropes and tents) - US$187m of imports

A leading exporter

  • #1 in the world for class 14 (Jewellery and watches) - US$42.2bn of exports (24% of the world's)
  • #3 in the world for class 5 (Pharmaceuticals) - US$90.5bn of exports (11% of the world's)
  • #6 in the world for class 32 (Beer and soft drinks) - US$1.5bn of exports (5% of the world's)
  • #7 in the world for class 10 (Medical apparatus) - US$12.7bn of exports (4% of the world's)
  • #7 in the world for class 8 (Hand tools) - US$2.0bn of exports (3% of the world's)
  • #1 in the world for sulphonamides - US$2.7bn of exports (31% of the world's)
  • #2 in the world for nitrogen heterocyclic compounds - US$15.1bn of exports (19% of the world's)
  • #3 in the world for electricity - US$4.2bn of exports (7% of the world's)
  • #3 in the world for coffee - US$3.7bn of exports (7% of the world's)
  • #3 in the world for nucleic acids and heterocyclic compounds - US$3.5bn of exports (12% of the world's)
  • #3 in the world for high-voltage switchgear - US$1.2bn of exports (9% of the world's)

Fastest-growing markets

  • Class 34 (Tobacco and smokers' articles): imports up 34% a year
  • Class 5 (Pharmaceuticals): imports up 18% a year
  • Class 26 (Haberdashery): imports up 8% a year
Switzerland: the biggest import markets by trademark class (2024, US$m)
Switzerland's share of Europe and Central Asia's imports, by trademark class (%)
Switzerland: import growth by trademark class (2022-2024, % a year)
Switzerland: share of world exports by trademark class (2024, %)

In colour: goods where Switzerland is among the world's 10 largest exporters, or has at least 5% of world exports. In grey, for comparison: its next-largest shares.

Switzerland: export growth by trademark class (2022-2024, % a year)
Switzerland: its other leading and key exports (2024, US$m)

Goods where Switzerland is among the world's 3 largest exporters, has at least 15% of world exports, or that make up at least 25% of its own exports - of at least US$500m a year.

Questions about trademarks in Switzerland

How much does it cost to register a trademark in Switzerland?

Our estimate is about US$820 for one class, from filing to registration: about US$420 in official fees and about US$400 in professional (law firm) fees. Each further class adds about US$150. Responses to office actions and oppositions are not included. These are estimates only: the actual cost depends on the law firm and the application. Request a quote from a law firm on this site for an exact price.

Can I use the Madrid System for Switzerland?

Switzerland is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Switzerland through an international registration. WIPO's fee to designate Switzerland is CHF 400 for one class (about US$480) and CHF 400 for two classes, on top of WIPO's basic fee for the international application.

For which goods is Switzerland an important market?

Switzerland's 10 largest import markets by trademark class are pharmaceuticals (class 5, US$66.7bn), electronics and software (class 9, US$21.4bn), vehicles (class 12, US$18.5bn), machines (class 7, US$17.6bn), jewellery and watches (class 14, US$13.3bn), clothing, footwear and headwear (class 25, US$11.4bn), medical apparatus (class 10, US$5.6bn), furniture (class 20, US$5.1bn), cosmetics and cleaning (class 3, US$2.9bn) and lighting, heating and cooking appliances (class 11, US$2.9bn). Within its region, it stands out for jewellery and watches (#1 in Europe and Central Asia), pharmaceuticals (#2 in Europe and Central Asia), paper and printed matter (#5 in Europe and Central Asia), building materials (#6 in Europe and Central Asia), furniture (#7 in Europe and Central Asia) and ropes and tents (#7 in Europe and Central Asia). Imports are growing fastest for tobacco and smokers' articles (34% a year), pharmaceuticals (18% a year) and haberdashery (8% a year). Foreign applicants filed 52,871 trademark classes in Switzerland in 2024 - #2 in Europe and Central Asia - a sign of how many brand owners already protect their marks there.

What does Switzerland export, and why does that matter for my trademark?

Switzerland's exports of goods came to US$398.8bn in 2024. Its 10 largest exports were gold (US$106.4bn, 27% of its exports, #1 in the world), packaged medicines (US$46.7bn, 12% of its exports, #2 in the world), vaccines, blood products and biologics (US$42.3bn, 11% of its exports, #4 in the world), watches (US$17.9bn, 4% of its exports, #1 in the world), nitrogen heterocyclic compounds (US$15.1bn, 4% of its exports, #2 in the world), precious metal watches (US$11.7bn, 3% of its exports, #1 in the world), jewellery (US$11.2bn, 3% of its exports, #5 in the world), orthopaedic and hearing aids (US$7.5bn, 2% of its exports, #3 in the world), medical and surgical instruments (US$4.6bn, 1% of its exports, #9 in the world) and electricity (US$4.2bn, 1% of its exports, #3 in the world). By trademark class, its 10 largest exports were pharmaceuticals (class 5, US$90.5bn, #3 in the world), jewellery and watches (class 14, US$42.2bn, #1 in the world), machines (class 7, US$24.0bn, #19 in the world), electronics and software (class 9, US$15.4bn, #30 in the world), medical apparatus (class 10, US$12.7bn, #7 in the world), cosmetics and cleaning (class 3, US$4.7bn, #15 in the world), clothing, footwear and headwear (class 25, US$3.3bn, #29 in the world), vehicles (class 12, US$2.9bn, #35 in the world), metal goods (class 6, US$2.3bn, #22 in the world) and rubber and plastics (class 17, US$2.2bn, #23 in the world). Where goods are made and exported, copies are often made too: a registered trademark there lets you act against counterfeits at the source, including with the help of customs.

Law firms for Switzerland

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Trade: imports and exports of each trademark class's branded goods. Rankings compare countries' trade in those goods, without the re-export hubs. Costs are estimates.