Trademark registration in Brazil

Costs, market data and law firms for Brazil

Brazil

Brazil: registering a trademark costs an estimated US$1,175 for one class, plus US$1,175 for each further class. Brazil is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Brazil through an international registration. Brazil is a leading import market for pharmaceuticals (class 5) and musical instruments (class 15). It is also one of the world's leading exporters of firearms and fireworks (class 13) and building materials (class 19).

Population212.8m
Economy (GDP)US$2,280bn
Trademark classes filed by foreign applicants (2024)42,714
Madrid System memberYes

Figures by trademark class count branded goods only: raw commodities that are traded mostly without brands - such as gold bars, fuel, bulk chemicals, grain and fabric by the metre - are left out. Hong Kong, Singapore and the United Arab Emirates are left out of the rankings, as much of their trade is re-exported.

Where Brazil is a leading market

  • #1 in Latin America and the Caribbean and #17 in the world for class 5 (Pharmaceuticals) - US$11.8bn of imports
  • #1 in Latin America and the Caribbean and #19 in the world for class 15 (Musical instruments) - US$108m of imports
  • #1 in Latin America and the Caribbean and #19 in the world for class 32 (Beer and soft drinks) - US$357m of imports
  • #1 in Latin America and the Caribbean and #20 in the world for class 33 (Wines and spirits) - US$858m of imports
  • #2 in Latin America and the Caribbean and #14 in the world for class 7 (Machines) - US$36.5bn of imports
  • #2 in Latin America and the Caribbean and #17 in the world for class 12 (Vehicles) - US$24.2bn of imports

A leading exporter

  • #5 in the world for class 13 (Firearms and fireworks) - US$771m of exports (6% of the world's)
  • #9 in the world for class 19 (Building materials) - US$3.7bn of exports (3% of the world's)
  • #1 in the world for soya beans - US$43.2bn of exports (54% of the world's)
  • #1 in the world for sugar - US$20.5bn of exports (47% of the world's)
  • #1 in the world for coffee - US$11.7bn of exports (23% of the world's)
  • #1 in the world for wood pulp - US$10.5bn of exports (26% of the world's)
  • #1 in the world for frozen beef - US$10.1bn of exports (27% of the world's)
  • #2 in the world for iron ore - US$31.3bn of exports (20% of the world's)

Fastest-growing markets

  • Class 21 (Household utensils): imports up 28% a year
  • Class 11 (Lighting, heating and cooking appliances): imports up 23% a year
  • Class 24 (Textiles): imports up 22% a year
Brazil: the biggest import markets by trademark class (2024, US$m)
Brazil's share of Latin America and the Caribbean's imports, by trademark class (%)
Brazil: import growth by trademark class (2022-2024, % a year)
Brazil: share of world exports by trademark class (2024, %)

In colour: goods where Brazil is among the world's 10 largest exporters, or has at least 5% of world exports. In grey, for comparison: its next-largest shares.

Brazil: export growth by trademark class (2022-2024, % a year)
Brazil: its other leading and key exports (2024, US$m)

Goods where Brazil is among the world's 3 largest exporters, has at least 15% of world exports, or that make up at least 25% of its own exports - of at least US$500m a year.

Questions about trademarks in Brazil

How much does it cost to register a trademark in Brazil?

Our estimate is about US$1,175 for one class, from filing to registration: about US$175 in official fees and about US$1,000 in professional (law firm) fees. Each further class costs about as much again (US$1,175). Responses to office actions and oppositions are not included. These are estimates only: the actual cost depends on the law firm and the application. Request a quote from a law firm on this site for an exact price.

Can I use the Madrid System for Brazil?

Brazil is a member of the Madrid System, so a trademark can be filed with its office directly or extended to Brazil through an international registration. WIPO's fee to designate Brazil is CHF 251 for one class (about US$301) and CHF 502 for two classes, on top of WIPO's basic fee for the international application.

For which goods is Brazil an important market?

Brazil's 10 largest import markets by trademark class are machines (class 7, US$36.5bn), electronics and software (class 9, US$36.2bn), vehicles (class 12, US$24.2bn), pharmaceuticals (class 5, US$11.8bn), metal goods (class 6, US$3.5bn), medical apparatus (class 10, US$3.4bn), lighting, heating and cooking appliances (class 11, US$3.4bn), rubber and plastics (class 17, US$3.2bn), clothing, footwear and headwear (class 25, US$2.9bn) and chemicals (class 1, US$2.2bn). Within its region, it stands out for pharmaceuticals (#1 in Latin America and the Caribbean), musical instruments (#1 in Latin America and the Caribbean), beer and soft drinks (#1 in Latin America and the Caribbean), wines and spirits (#1 in Latin America and the Caribbean), machines (#2 in Latin America and the Caribbean) and vehicles (#2 in Latin America and the Caribbean). Imports are growing fastest for household utensils (28% a year), lighting, heating and cooking appliances (23% a year) and textiles (22% a year). Foreign applicants filed 42,714 trademark classes in Brazil in 2024 - #2 in Latin America and the Caribbean - a sign of how many brand owners already protect their marks there.

What does Brazil export, and why does that matter for my trademark?

Brazil's exports of goods came to US$350.3bn in 2024. Its 10 largest exports were crude oil (US$45.9bn, 13% of its exports, #8 in the world), soya beans (US$43.2bn, 12% of its exports, #1 in the world), iron ore (US$31.3bn, 9% of its exports, #2 in the world), sugar (US$20.5bn, 6% of its exports, #1 in the world), coffee (US$11.7bn, 3% of its exports, #1 in the world), refined petroleum products (US$11.0bn, 3% of its exports, #20 in the world), wood pulp (US$10.5bn, 3% of its exports, #1 in the world), frozen beef (US$10.1bn, 3% of its exports, #1 in the world), soya-bean oil-cake (US$9.7bn, 3% of its exports, #2 in the world) and poultry meat (US$9.2bn, 3% of its exports, #1 in the world). By trademark class, its 10 largest exports were vehicles (class 12, US$13.0bn, #25 in the world), machines (class 7, US$12.5bn, #27 in the world), meat, dairy and preserved foods (class 29, US$5.2bn, #13 in the world), electronics and software (class 9, US$5.2bn, #41 in the world), building materials (class 19, US$3.7bn, #9 in the world), coffee, tea, bakery and confectionery (class 30, US$2.4bn, #26 in the world), cosmetics and cleaning (class 3, US$1.7bn, #22 in the world), pharmaceuticals (class 5, US$1.5bn, #31 in the world), clothing, footwear and headwear (class 25, US$1.3bn, #44 in the world) and rubber and plastics (class 17, US$1.0bn, #33 in the world). Where goods are made and exported, copies are often made too: a registered trademark there lets you act against counterfeits at the source, including with the help of customs.

Law firms for Brazil

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Trade: imports and exports of each trademark class's branded goods. Rankings compare countries' trade in those goods, without the re-export hubs. Costs are estimates.