BP trademarks in 45 seconds
Video: BP's South African trademarks in 45 seconds – 1,028 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- BP and its closest rivals – trademarks filed since 1970: BP 1,028.
- Its biggest brands: Castrol (53), Wild Bean Cafe (46), Beyond Petroleum (13), Alternativenergy (12), Bp Alternative Energy (12), Bp Connect (9).
- Logos filed since 2020: BP 64.
- Trademarks filed per year (three-year average): BP 12.
- Classes used: BP 42.
- New brand names a year (five-year average): BP 0.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za