BP trademarks: expansion into trademark classes, 1970–2023
Video: how BP extended its South African trademarks into new classes from 1970 to 2023 – from oils & fuels, chemicals, tech & it services into new fields. 42 of 45 classes, 1,028 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, BP already used 7 classes, including class 4 oils & fuels, class 1 chemicals, class 3 cosmetics & cleaning, class 19 building materials, class 2 paints.
- 1970: BP moves into class 21 kitchenware.
- 1971: BP moves into class 8 hand tools; class 9 electronics & software.
- 1973: BP moves into class 36 finance & insurance; class 37 construction & repair; class 42 tech & IT services.
- 1974: BP moves into class 16 paper & print.
- 1975: BP moves into class 6 metal goods; class 7 machines; class 11 lighting & appliances; class 12 vehicles; class 14 jewellery & watches; class 18 leather & bags; class 20 furniture; class 24 textiles; class 25 clothing; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco.
- 1986: BP moves into class 40 processing materials.
- 1987: BP moves into class 38 telecoms.
- 1989: BP moves into class 35 advertising & retail; class 39 transport & travel; class 41 education & entertainment.
- 1992: BP moves into class 29 meat, dairy & oils.
- 2000: BP moves into class 22 ropes & tents; class 23 yarns.
- 2002: BP moves into class 43 restaurants & hotels.
- 2004: BP moves into class 44 medical & beauty care; class 45 legal & security.
- By 2023, BP had trademarks in 42 of the 45 classes.