Amka trademarks in 45 seconds
Video: Amka's South African trademarks in 45 seconds – 828 trademarks since 1918, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Amka and its closest rivals – trademarks filed since 1970: Amka 828, L'Oreal 1,997, Unilever 3,417, Beiersdorf 454, LVMH 638.
- Its biggest brands: Clere (7), Gill (7), Dentazyme (6), Vinolia (6), Cuticura (5), Playgirl Accessories, Shoes And Bags (5).
- Logos filed since 2020: Amka 39, L'Oreal 92, Unilever 47, Beiersdorf 53, LVMH 143.
- Trademarks filed per year (three-year average): Amka 22, L'Oreal 32, Unilever 7, Beiersdorf 8, LVMH 38.
- Classes used: Amka 22, L'Oreal 27, Unilever 37, Beiersdorf 14, LVMH 39.
- New brand names a year (five-year average): Amka 15.4, L'Oreal 26.0, Unilever 5.4, Beiersdorf 7.8, LVMH 9.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za