Amka trademarks: expansion into trademark classes, 1970–2024
Video: how Amka extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, pharmaceuticals, chemicals into new fields. 22 of 45 classes, 828 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Amka already used 3 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 25 clothing.
- 1970: Amka moves into class 18 leather & bags.
- 1971: Amka moves into class 2 paints.
- 1982: Amka moves into class 42 tech & IT services.
- 1987: Amka moves into class 35 advertising & retail.
- 1989: Amka moves into class 26 haberdashery.
- 1992: Amka moves into class 32 beer & soft drinks; class 34 tobacco.
- 1993: Amka moves into class 10 medical devices.
- 1994: Amka moves into class 6 metal goods.
- 1995: Amka moves into class 16 paper & print; class 21 kitchenware.
- 1996: Amka moves into class 1 chemicals; class 14 jewellery & watches.
- 2018: Amka moves into class 19 building materials; class 30 coffee, flour & sweets.
- 2020: Amka moves into class 9 electronics & software; class 38 telecoms; class 44 medical & beauty care.
- 2022: Amka moves into class 31 fresh produce & pet food.
- By 2024, Amka had trademarks in 22 of the 45 classes.