Woolworths trademarks in 45 seconds
Video: Woolworths's South African trademarks in 45 seconds – 2,287 trademarks since 1929, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Woolworths and its closest rivals – trademarks filed since 1970: Woolworths 2,284, Shoprite 2,446, Pick n Pay 1,074, SPAR 562, Massmart 1,978.
- Its biggest brands: Princess (64), Servus (48), Go! (30), Kids (25), Woolies (23), Woolies Babes (22).
- Logos filed since 2020: Woolworths 303, Shoprite 369, Pick n Pay 182, SPAR 115, Massmart 199.
- Trademarks filed per year (three-year average): Woolworths 97, Shoprite 67, Pick n Pay 23, SPAR 39, Massmart 34.
- Classes used: Woolworths 45, Shoprite 44, Pick n Pay 44, SPAR 35, Massmart 44.
- New brand names a year (five-year average): Woolworths 22.2, Shoprite 19.8, Pick n Pay 12.2, SPAR 5.8, Massmart 9.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za