Wimpy (Pleasure Foods) trademarks: expansion into trademark classes, 1970–2023

Name: Wimpy (Pleasure Foods) trademarks: expansion into trademark classes, 1970–2023
Uploaded: 2026-11-08T15:24:02+02:00
Duration: 38 s
Description: Video: how Wimpy (Pleasure Foods) extended its South African trademarks into new classes from 1970 to 2023 – from coffee, flour & sweets, meat, dairy & oils, tech & it services into new fields. 21 of 45 classes, 594 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Video: how Wimpy (Pleasure Foods) extended its South African trademarks into new classes from 1970 to 2023 – from coffee, flour & sweets, meat, dairy & oils, tech & it services into new fields. 21 of 45 classes, 594 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Wimpy (Pleasure Foods) – all South African trademark statistics

Transcript

Before 1970, Wimpy (Pleasure Foods) already used 3 classes, including class 30 coffee, flour & sweets, class 29 meat, dairy & oils, class 32 beer & soft drinks.
1972: Wimpy (Pleasure Foods) moves into class 5 pharmaceuticals; class 16 paper & print; class 21 kitchenware; class 25 clothing; class 42 tech & IT services; class 43 restaurants & hotels.
1973: Wimpy (Pleasure Foods) moves into class 37 construction & repair.
1983: Wimpy (Pleasure Foods) moves into class 31 fresh produce & pet food.
1988: Wimpy (Pleasure Foods) moves into class 8 hand tools; class 18 leather & bags; class 28 toys & sports goods; class 33 wines & spirits.
1994: Wimpy (Pleasure Foods) moves into class 41 education & entertainment.
1997: Wimpy (Pleasure Foods) moves into class 35 advertising & retail.
2000: Wimpy (Pleasure Foods) moves into class 9 electronics & software.
2008: Wimpy (Pleasure Foods) moves into class 45 legal & security.
2017: Wimpy (Pleasure Foods) moves into class 38 telecoms.
2022: Wimpy (Pleasure Foods) moves into class 40 processing materials.
By 2023, Wimpy (Pleasure Foods) had trademarks in 21 of the 45 classes.