Warner Bros. Discovery trademarks: expansion into trademark classes, 1970–2024

Video: how Warner Bros. Discovery extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, education & entertainment, toys & sports goods into new fields. 27 of 45 classes, 1,170 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Warner Bros. Discovery – all South African trademark statistics

Transcript

• Before 1970, Warner Bros. Discovery already used 5 classes, including class 9 electronics & software, class 16 paper & print, class 28 toys & sports goods, class 25 clothing, class 30 coffee, flour & sweets.
• 1986: Warner Bros. Discovery moves into class 3 cosmetics & cleaning.
• 1988: Warner Bros. Discovery moves into class 5 pharmaceuticals; class 32 beer & soft drinks; class 41 education & entertainment.
• 1989: Warner Bros. Discovery moves into class 14 jewellery & watches; class 35 advertising & retail; class 36 finance & insurance.
• 1996: Warner Bros. Discovery moves into class 42 tech & IT services.
• 1997: Warner Bros. Discovery moves into class 18 leather & bags; class 38 telecoms.
• 1998: Warner Bros. Discovery moves into class 21 kitchenware; class 24 textiles.
• 2003: Warner Bros. Discovery moves into class 31 fresh produce & pet food.
• 2006: Warner Bros. Discovery moves into class 29 meat, dairy & oils.
• 2008: Warner Bros. Discovery moves into class 12 vehicles.
• 2009: Warner Bros. Discovery moves into class 20 furniture.
• 2012: Warner Bros. Discovery moves into class 6 metal goods.
• 2014: Warner Bros. Discovery moves into class 11 lighting & appliances; class 27 carpets.
• 2018: Warner Bros. Discovery moves into class 33 wines & spirits; class 45 legal & security.
• 2019: Warner Bros. Discovery moves into class 43 restaurants & hotels.
• By 2024, Warner Bros. Discovery had trademarks in 27 of the 45 classes.