Walmart trademarks in 45 seconds
Video: Walmart's South African trademarks in 45 seconds – 650 trademarks since 1955, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Walmart and its closest rivals – trademarks filed since 1970: Walmart 642, Shoprite 2,446, Suning International Se… 45, Aldi 158, Target 929.
- Its biggest brands: Member's Mark (37), Parent's Choice (26), Great Value (23), Sam's Club (21), Equate (20), M Member's Mark (15).
- Logos filed since 2020: Walmart 28, Shoprite 369, Suning International Se… 2, Aldi 46, Target 165.
- Trademarks filed per year (three-year average): Walmart 9, Shoprite 67, Suning International Se… 0, Aldi 0, Target 36.
- Classes used: Walmart 41, Shoprite 44, Suning International Se… 45, Aldi 45, Target 36.
- New brand names a year (five-year average): Walmart 2.0, Shoprite 19.8, Suning International Se… 0.0, Aldi 0.0, Target 2.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za