Volkswagen trademarks in 45 seconds
Video: Volkswagen's South African trademarks in 45 seconds – 658 trademarks since 1954, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Volkswagen and its closest rivals – trademarks filed since 1970: Volkswagen 658, BMW 1,351, Kia 106, Honda 218, Bridgestone 398.
- Its biggest brands: Vw (79), Driving Ideas (16), Autostadt (15), Volkswagen Individual (14), For The Love Of Automobiles (12), Beetle (10).
- Logos filed since 2020: Volkswagen 40, BMW 122, Kia 71, Honda 27, Bridgestone 53.
- Trademarks filed per year (three-year average): Volkswagen 9, BMW 38, Kia 10, Honda 10, Bridgestone 16.
- Classes used: Volkswagen 32, BMW 37, Kia 17, Honda 23, Bridgestone 27.
- New brand names a year (five-year average): Volkswagen 2.4, BMW 14.8, Kia 8.2, Honda 3.2, Bridgestone 3.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za