Vodafone trademarks in 45 seconds
Video: Vodafone's South African trademarks in 45 seconds – 664 trademarks since 1990, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Vodafone and its closest rivals – trademarks filed since 1970: Vodafone 664, Cell C 1,634, Telkom 1,628, MTN 853, Liquid Telecom 620.
- Its biggest brands: Voda (45), Vodacom (15), Vodacare (10), Vodaworld (10), Vodacom World Online (9), Power To You (9).
- Logos filed since 2020: Vodafone 41, Cell C 56, Telkom 98, MTN 132, Liquid Telecom 18.
- Trademarks filed per year (three-year average): Vodafone 0, Cell C 2, Telkom 47, MTN 18, Liquid Telecom 0.
- Classes used: Vodafone 43, Cell C 10, Telkom 17, MTN 15, Liquid Telecom 8.
- New brand names a year (five-year average): Vodafone 1.8, Cell C 2.4, Telkom 11.2, MTN 5.6, Liquid Telecom 0.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za