Vodacom trademarks in 45 seconds
Video: Vodacom's South African trademarks in 45 seconds – 1,278 trademarks since 1992, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Vodacom and its closest rivals – trademarks filed since 1970: Vodacom 1,274, Cell C 1,634, Telkom 1,628, MTN 853, Liquid Telecom 620.
- Its biggest brands: My Life (45), Yebo Gogo (42), Yebo! Net. (15), Yebo Summer (13), Yebo (12), Yebo!net World Online (9).
- Logos filed since 2020: Vodacom 9, Cell C 56, Telkom 98, MTN 132, Liquid Telecom 18.
- Trademarks filed per year (three-year average): Vodacom 4, Cell C 2, Telkom 47, MTN 18, Liquid Telecom 0.
- Classes used: Vodacom 45, Cell C 10, Telkom 17, MTN 15, Liquid Telecom 8.
- New brand names a year (five-year average): Vodacom 3.8, Cell C 2.4, Telkom 11.2, MTN 5.6, Liquid Telecom 0.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za