Vodacom trademarks: expansion into trademark classes, 1970–2025
Video: how Vodacom extended its South African trademarks into new classes from 1970 to 2025 – from telecoms, electronics & software, advertising & retail into new fields. 45 of 45 classes, 1,278 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1992: Vodacom moves into class 38 telecoms.
- 1993: Vodacom moves into class 9 electronics & software.
- 1994: Vodacom moves into class 42 tech & IT services.
- 1996: Vodacom moves into class 7 machines; class 16 paper & print; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 41 education & entertainment.
- 1997: Vodacom moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 5 pharmaceuticals; class 6 metal goods; class 8 hand tools; class 10 medical devices; class 11 lighting & appliances; class 12 vehicles; class 13 firearms & fireworks; class 14 jewellery & watches; class 15 musical instruments; class 17 rubber & plastics; class 18 leather & bags; class 19 building materials; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 23 yarns; class 24 textiles; class 25 clothing; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco; class 39 transport & travel; class 40 processing materials.
- 2002: Vodacom moves into class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- By 2025, Vodacom had trademarks in 45 of the 45 classes.