Unilever trademarks in 45 seconds
Video: Unilever's South African trademarks in 45 seconds – 3,419 trademarks since 1907, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Unilever and its closest rivals – trademarks filed since 1970: Unilever 3,417, Amka 828, L'Oreal 1,997, Beiersdorf 454, Colgate-Palmolive 797.
- Its biggest brands: Sunlight (29), Lux (25), U Unilever (21), Vaseline (18), Lifebuoy (17), Ola (15).
- Logos filed since 2020: Unilever 47, Amka 39, L'Oreal 92, Beiersdorf 53, Colgate-Palmolive 50.
- Trademarks filed per year (three-year average): Unilever 7, Amka 22, L'Oreal 32, Beiersdorf 8, Colgate-Palmolive 9.
- Classes used: Unilever 37, Amka 22, L'Oreal 27, Beiersdorf 14, Colgate-Palmolive 21.
- New brand names a year (five-year average): Unilever 5.4, Amka 15.4, L'Oreal 26.0, Beiersdorf 7.8, Colgate-Palmolive 4.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za