Twinsaver trademarks: expansion into trademark classes, 1970–2022
Video: how Twinsaver extended its South African trademarks into new classes from 1970 to 2022 – from paper & print, kitchenware, furniture into new fields. 12 of 45 classes, 261 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Twinsaver already used 1 classes, including class 16 paper & print.
- 1970: Twinsaver moves into class 11 lighting & appliances.
- 1977: Twinsaver moves into class 5 pharmaceuticals.
- 1981: Twinsaver moves into class 20 furniture; class 21 kitchenware.
- 1982: Twinsaver moves into class 6 metal goods.
- 1984: Twinsaver moves into class 3 cosmetics & cleaning.
- 1989: Twinsaver moves into class 24 textiles.
- 1996: Twinsaver moves into class 8 hand tools.
- 1998: Twinsaver moves into class 35 advertising & retail.
- 2015: Twinsaver moves into class 39 transport & travel; class 40 processing materials.
- By 2022, Twinsaver had trademarks in 12 of the 45 classes.