Truworths trademarks in 45 seconds
Video: Truworths's South African trademarks in 45 seconds – 630 trademarks since 1934, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Truworths and its closest rivals – trademarks filed since 1970: Truworths 630, TFG 766, Edcon 1,107, Dkh Retail 69.
- Its biggest brands: Obr (19), Identity (15), Outback Red (14), Id (12), Sync (12), Ltd (11).
- Logos filed since 2020: Truworths 46, TFG 142, Edcon 2, Dkh Retail 47.
- Trademarks filed per year (three-year average): Truworths 10, TFG 31, Edcon 0, Dkh Retail 0.
- Classes used: Truworths 17, TFG 31, Edcon 38, Dkh Retail 17.
- New brand names a year (five-year average): Truworths 1.8, TFG 8.8, Edcon 0.0, Dkh Retail 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za