Truworths trademarks: expansion into trademark classes, 1970–2024
Video: how Truworths extended its South African trademarks into new classes from 1970 to 2024 – from clothing, advertising & retail, leather & bags into new fields. 17 of 45 classes, 630 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Truworths already used 2 classes, including class 25 clothing, class 24 textiles.
- 1974: Truworths moves into class 3 cosmetics & cleaning.
- 1981: Truworths moves into class 18 leather & bags; class 35 advertising & retail.
- 1987: Truworths moves into class 14 jewellery & watches; class 42 tech & IT services.
- 1990: Truworths moves into class 9 electronics & software; class 16 paper & print; class 26 haberdashery.
- 1998: Truworths moves into class 4 oils & fuels; class 8 hand tools.
- 1999: Truworths moves into class 28 toys & sports goods; class 36 finance & insurance.
- 2001: Truworths moves into class 20 furniture; class 21 kitchenware.
- 2011: Truworths moves into class 45 legal & security.
- By 2024, Truworths had trademarks in 17 of the 45 classes.