Toyota trademarks in 45 seconds
Video: Toyota's South African trademarks in 45 seconds – 493 trademarks since 1964, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Toyota and its closest rivals – trademarks filed since 1970: Toyota 493, Hyundai Motor 186, Nissan 601, Michelin 438, Mercedes-Benz 1,531.
- Its biggest brands: Lexus (65), Gr Toyota Gazoo Racing (17), Toyota Hybrid (9), Lexus Racing (8), Toyota Connected (8), Toyota Racing (7).
- Logos filed since 2020: Toyota 40, Hyundai Motor 59, Nissan 32, Michelin 17, Mercedes-Benz 90.
- Trademarks filed per year (three-year average): Toyota 18, Hyundai Motor 9, Nissan 1, Michelin 2, Mercedes-Benz 22.
- Classes used: Toyota 45, Hyundai Motor 29, Nissan 34, Michelin 35, Mercedes-Benz 45.
- New brand names a year (five-year average): Toyota 11.2, Hyundai Motor 2.2, Nissan 1.6, Michelin 1.2, Mercedes-Benz 10.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za