TotalEnergies trademarks in 45 seconds
Video: TotalEnergies's South African trademarks in 45 seconds – 323 trademarks since 1947, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- TotalEnergies and its closest rivals – trademarks filed since 1970: TotalEnergies 323, Chevron 187, Shell 758, ExxonMobil 507, Engen 530.
- Its biggest brands: Total (44), Te (29), Prima (9), Soccololo (9), Petroport (7), Totalpac (6).
- Logos filed since 2020: TotalEnergies 62, Chevron 7, Shell 30, ExxonMobil 7, Engen 62.
- Trademarks filed per year (three-year average): TotalEnergies 3, Chevron 1, Shell 3, ExxonMobil 3, Engen 15.
- Classes used: TotalEnergies 34, Chevron 19, Shell 38, ExxonMobil 44, Engen 39.
- New brand names a year (five-year average): TotalEnergies 1.6, Chevron 0.2, Shell 1.0, ExxonMobil 1.2, Engen 2.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za