TotalEnergies trademarks: expansion into trademark classes, 1970–2024
Video: how TotalEnergies extended its South African trademarks into new classes from 1970 to 2024 – from oils & fuels, construction & repair, chemicals into new fields. 34 of 45 classes, 323 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, TotalEnergies already used 4 classes, including class 4 oils & fuels, class 1 chemicals, class 3 cosmetics & cleaning, class 19 building materials.
- 1971: TotalEnergies moves into class 21 kitchenware.
- 1972: TotalEnergies moves into class 35 advertising & retail; class 37 construction & repair; class 39 transport & travel; class 40 processing materials.
- 1978: TotalEnergies moves into class 17 rubber & plastics; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 32 beer & soft drinks; class 33 wines & spirits.
- 1982: TotalEnergies moves into class 2 paints; class 11 lighting & appliances; class 41 education & entertainment.
- 1989: TotalEnergies moves into class 42 tech & IT services.
- 1991: TotalEnergies moves into class 36 finance & insurance.
- 1992: TotalEnergies moves into class 9 electronics & software.
- 1993: TotalEnergies moves into class 5 pharmaceuticals; class 16 paper & print.
- 1998: TotalEnergies moves into class 18 leather & bags; class 24 textiles; class 25 clothing; class 28 toys & sports goods.
- 2002: TotalEnergies moves into class 43 restaurants & hotels.
- 2009: TotalEnergies moves into class 38 telecoms.
- 2012: TotalEnergies moves into class 6 metal goods.
- 2019: TotalEnergies moves into class 7 machines; class 12 vehicles; class 20 furniture.
- 2021: TotalEnergies moves into class 14 jewellery & watches; class 45 legal & security.
- By 2024, TotalEnergies had trademarks in 34 of the 45 classes.