Tongaat Hulett trademarks in 45 seconds
Video: Tongaat Hulett's South African trademarks in 45 seconds – 569 trademarks since 1952, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Tongaat Hulett and its closest rivals – trademarks filed since 1970: Tongaat Hulett 569, AFGRI 221, Mars 653, Clemengold International 47, Agrimark Operations 31.
- Its biggest brands: Tongaat-hulett Group Limited (the) (11), Edgeview Mount Edgecombe (10), Tongaat Hulett Developments (10), Afprod (9), Equisweet (9), Amyral (7).
- Logos filed since 2020: Tongaat Hulett 7, AFGRI 11, Mars 33, Clemengold International 20, Agrimark Operations 18.
- Trademarks filed per year (three-year average): Tongaat Hulett 1, AFGRI 1, Mars 7, Clemengold International 0, Agrimark Operations 1.
- Classes used: Tongaat Hulett 30, AFGRI 27, Mars 23, Clemengold International 7, Agrimark Operations 10.
- New brand names a year (five-year average): Tongaat Hulett 0.4, AFGRI 0.2, Mars 2.2, Clemengold International 1.0, Agrimark Operations 0.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za