Tongaat Hulett trademarks: expansion into trademark classes, 1970–2022
Video: how Tongaat Hulett extended its South African trademarks into new classes from 1970 to 2022 – from coffee, flour & sweets, fresh produce & pet food, chemicals into new fields. 30 of 45 classes, 569 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Tongaat Hulett already used 7 classes, including class 31 fresh produce & pet food, class 1 chemicals, class 3 cosmetics & cleaning, class 30 coffee, flour & sweets, class 29 meat, dairy & oils.
- 1977: Tongaat Hulett moves into class 5 pharmaceuticals.
- 1979: Tongaat Hulett moves into class 16 paper & print; class 37 construction & repair.
- 1981: Tongaat Hulett moves into class 24 textiles; class 25 clothing; class 42 tech & IT services.
- 1982: Tongaat Hulett moves into class 32 beer & soft drinks.
- 1986: Tongaat Hulett moves into class 21 kitchenware.
- 1988: Tongaat Hulett moves into class 34 tobacco.
- 1989: Tongaat Hulett moves into class 39 transport & travel; class 41 education & entertainment.
- 1990: Tongaat Hulett moves into class 2 paints; class 9 electronics & software; class 22 ropes & tents; class 33 wines & spirits; class 35 advertising & retail.
- 1991: Tongaat Hulett moves into class 20 furniture.
- 1993: Tongaat Hulett moves into class 7 machines; class 23 yarns.
- 1995: Tongaat Hulett moves into class 36 finance & insurance.
- 2007: Tongaat Hulett moves into class 43 restaurants & hotels; class 44 medical & beauty care.
- 2013: Tongaat Hulett moves into class 45 legal & security.
- By 2022, Tongaat Hulett had trademarks in 30 of the 45 classes.